What do you expect of your clients? What do you do for your clients?

January 22, 2013 | Written by Chip MacGregor

Someone asked, “As an agent, what do you expect of your clients? What do you do for your clients?”

1. I expect the authors I represent to write well, be creative, work hard at the craft, meet their deadlines, get along with people, work extremely hard at the marketing side of publishing, be my friend, and be willing to work with me on the “career” side of writing. I figure most of my clients will stay with me for years, and we’ll watch their careers grow and change over time. Part of the “get along with people” aspect means they will be flexible and understand when life intrudes or things take longer than they expect — publishing is a slow business. Sometimes things happen that cause all of us to wait, or to be disappointed, or to shake our heads in wonder. But the expectations are fairly clear, I think. And they don’t always happen. Sometimes I disappoint people. Or they get tired of waiting. But, generally speaking, that’s the big picture. 

2. There’s a misunderstanding that there is somehow a “right” relationship between an author and an agent. The fact is, every author is unique. Some need a lot of dialogue; some need little. Some want the agent to read their work; others couldn’t care less if the agent reads it. Some want to bat around ideas; others really don’t want to hear an agent’s respond to their ideas. Some want to go in-depth discussing contracts; others will say “don’t explain the contract to me, just show me where to sign.” So how the business happens will depend on the unique relationship between author and agent. There isn’t one “right” process I’ll have for working with an authors — which is why I’m not going to be the agent for everyone. (You can’t be friends with everyone — sometimes you meet someone, and the two of you just don’t click for some reason.) However, I’d say it’s fair to say an author can expect me to talk about the salability of book ideas, perhaps send new book ideas his or her way, explore the quality of their writing, help with the creation of a good proposal, have editing/publishing relationships the author does not have, be able to sell a manuscript and maximize its value, understand and be able to negotiate contracts, ensure contract compliance, assist in some way in the marketing and sales efforts of the book, and, above all, help map out a workable career plan. 

If you’re looking for an agent, think of it as locating a good business partner. You wouldn’t sign up a business partner quickly or on a whim. You probably wouldn’t sign up someone without meeting or at least checking him or her out carefully. So don’t walk into a writers’ conference and expect an agent you’ve just met to want to sign you. Instead, learn to ask good questions: Who do you represent? What books have you successfully represented? How many books have you contracted in the past six months? What publishers were they contracted with? Ask around about the agent, so that you get a feel from authors and editors for the agent’s reputation. You might want to check out “Predators and Editors” and “Writer Beware,” web sites dedicated to protecting authors from unscrupulous agents. There are books on agents (but they’re usually just marketing copy), info on Publishers Marketplace (helpful for seeing who an agent is doing business with), and at  least one clearinghouse that tries to stay current on agent information. Be sure to check and see if the agent is a member of AAR, the professional association for literary and film agents. 

And a last note: Somebody suggested in a comment recently that an author had announced he “never found an agent who could do any better at the things he could do himself.” That same person also referenced “giving away” 15% of the author’s income. 

Um…This type of thinking really misses the point. If you think you’re “giving away” fifteen percent of your author income, you’re probably not ready to work with an agent. I know of very few successful authors who are working without agents. (Yeah, there are a few who work in CBA, or who have had a big success self-publishing… but I know at least a couple of the names often tossed out, and both are getting hosed by their publisher. They’re just too cocky to recognize it.) If you don’t have broad publishing relationships, understand contracts, know how to negotiate, don’t feel comfortable talking about yourself in third person, and aren’t sure about how the industry works, you may not be as secure as you ought to be. Being a successful agent simply requires a different set of skills than those being relied upon by most full-time authors. Every publisher has a team of lawyers and accountants backing them up — who is backing up the unagented author? If this guy never found an agent who could do this stuff better than himself, my guess is that he either didn’t look very hard, or he is misjudging his own abilities. 

I used to not be much of an evangelist for agents, but in a society where publishing is getting more legalized, specialized, and difficult, I’m now of the opinion that you’re really going to have to think carefully about an agent if you expect to move forward in your writing career. 

 

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  • http://www.facebook.com/robin.patchen.3 Robin Patchen

    Great post, Chip. I like the idea that there isn’t a “right” relationship. I imagine that, like friendships, every agent-author relationship is unique. It’s hard as an author seeking representation to ever consider saying no to an agent, so I guess the key is only pitching to agents I really want to work with. Thanks for the insights this morning.

    • chipmacgregor

      Appreciate your comment, Robin. And yes, I’d say each of the authors i represent have a unique relationship — there’s not one “system” we plug everybody into.

  • http://twitter.com/aboutproximity Lisa Van Engen

    Great insights. After following industry blogs for the last year, I can’t imagine moving forward without an agent. The blogs alone have been worth more than I can express.

    • chipmacgregor

      Thanks, Lisa.

  • http://www.facebook.com/people/Rick-Barry/615519216 Rick Barry

    I’ve reached the same conclusion as your bottom line. Although I’ve sold two novels to a small publisher, life is too short for the average author (i.e., me) to learn and stay on top of all the ins and outs necessary to shop a manuscript around skillfully. When my next m.s. is ready, I’ll be looking for an agent to run the ball for me.

    • chipmacgregor

      Yeah, I think it may be a personal preference for some, Rick. If an author really wants to jump into the business side, there are plenty of opportunities for him or her to do so… but ultimately I think an author is going to want most of the business stuff handled by a good agent anyway.

  • http://www.facebook.com/susan.donetti Susan Donetti

    As usual, great information and insights. I must say my favorite reason for reading your blog, besides the above, is how straight forward you are. Really a breath of fresh air. Thanks for that.

    • chipmacgregor

      Nice of you to say something, Susan.

  • http://www.facebook.com/cindy.scinto Cindy Valenti Scinto

    Great chunk of information here, Chip. Love it. 8^)

    • chipmacgregor

      Thanks, Cindy.

  • :Donna Marie

    I always love the info you put out, Chip. It’s much appreciated, and I can tell you for sure—I have ALways known I want—and need—an agent, and for all the reasons you stated. After all, the percentage an author (or illustrator) gives an agent is no different than the money publishing houses make on the books, too. The writing process is usually a solitary endeavor—not the publishing one.
    Unless someone’s self-published and WANTS to spend the majority of their time SELLING their book/s rather than writing more of them, it’s his/her prerogative. It sure wouldn’t be MY choice! lol
    I have a friend who is very supportive of my work and knows (through my telling her) how difficult it is to make the RIGHT matches between author/illustrators and agents/editors. She and her husband were looking to invest money and she has, several times, offered to fund the money for me to self-publish. I, of course, was flattered and appreciative, but told her I couldn’t imagine EVER considering it unless I’d exhausted every possible avenue trying to go about it traditionally—and even then, the thought of being a business person rather than an author/illustrator horrifies me. I am far from having tried all avenues, so…

    • chipmacgregor

      I wouldn’t give up yet, Donna Marie. If you’re spending your time writing and improving, you’re probably on the right path. Appreciate you coming on and commenting.