Thursdays with Amanda: Social Media Critiques, Part 13
May 2, 2013 | Written by Amanda Luedeke
Amanda Luedeke is a literary agent with MacGregor Literary. Every Thursday, she posts about growing your author platform. You can follow her on Twitter @amandaluedeke or join her Facebook group to stay current with her wheelings and dealings as an agent. Her author marketing book, The Extroverted Writer, is available from Amazon andBarnes & Noble.
Okay, diving into some more social media critiques:
- I feel there are too many options on your site’s navigation. Music, Current Projects, and Resources could probably be done without. They just don’t provide much to the reader, while they clutter the site and distract us from the book!
- What incentive does the reader have for visiting this site? It’s very much focused on you, but readers are selfish! They want to know what’s in it for THEM. What will they get out of reading your blog. What will they learn?
- Again, I’m not quite sure what readers get out of frequenting your Facebook page. Think about rewarding them for their time with tips, advice, interactive questions, giveaways, and more.
RECOMMENDATIONS: I’d try focusing less on yourself and more on your readers. By including them in the conversation, I think you’ll find your online experience will be much more lively.
- This is a funny comment, but the image at the top of your site is realllllly big
- Think about eliminating some of your pages and tabs. For example “Mail” can be made part of the “Contact” page and “My Thoughts” seems to fit more naturally into your “Blog”
- Until I get to your “Books” page, it’s not very clear what you write
- For Facebook, you shouldn’t be using your personal profile. I encourage you to create a professional page where you can best interact with fans.
RECOMMENDATIONS: Your site could use a redesign, and it could be cleaned up. For maximum impact on Facebook, try starting a professional page. It’s a great way to interact with fans.
3. Well Rounded Home provided their Blog
- I really like how this blog is organized! I never felt lost. Everything was clear to me.
- I take it you don’t have a book you’re promoting? That’s fine! Just wanted to make sure.
- I think you could post more pics of your home and family to your blog! I think readers want to see more of you.
- Content on our blog NEEDS to focus on your goal of providing insights and help on parenting, homemaking, etc. Anything that doesn’t fall into these main categories (like a Kenny Chesney music Monday) should be left out.
RECOMMENDATIONS: You have the framework! Now fill this awesome space with content that hits home on reader expectations. And then promote the heck outta it.
What thoughts do YOU have on these sites? And how do you find content that fits your readership?