Archive for the ‘Uncategorized’ Category

Publishing and Technology: Talkin’ Bout That Generation (Gap)

July 1st, 2015 | Uncategorized | 2 Comments

Brian Tibbetts is a literary agent with MacGregor Literary. Every Wednesday, Brian posts about trends in the publishing industry and developments in technology that impact the industry. You can find him on Twitter @BRIANRTIBBETTS

This week in Publishing & Technology we’ll be talking about those pesky Millennials and how they still won’t (or rather just don’t) buy ebooks. This week’s post was touched off by an article by Charlotte Eyre on the website The Bookseller regarding information released in Deloitte’s Media Consumer 2015: The Signal and the Noise report. Though the statistics reported in the document are specific to Deloitte’s research in the United Kingdom, I think it’s safe to make some general extrapolations from the data regarding U.S. consumers.

The gist of the article on The Bookseller was that, though Millennials are the most tech-savvy generation we’ve seen to date, they are not embracing the ebook (not even as they emerge from their tween years). In fact, it may be a bit of a mistake to market ebooks to this generation at all. And, though most respondents in the Deloitte sample did purchase a book (regardless of format) in the past year, they were least likely to have purchased it in ebook form, and did report that the majority of their media consumption was focused on other non-print media. None of this should come as much of a surprise for anyone who’s been even loosely aware of trends in media consumption and publishing. But, it does point to an area of continuing concern for all of us who make a living off of the written word.

So, how do you get millennials (and Generation Z – if that’s what we’re really going to call what’s next) to buy books, if not via e-readers? As I’ve mentioned in the past, according to the white paper put out by Thad McElroy of Digital Book World in December of last year on the 11 Topmost Digital Book Publishing Trends and Opportunities, “the future is ripe for innovators, change agents and book business entrepreneurs.” The problem seems to be that there is very little actual front-end innovation happening in the book publishing world. It’s as if publishers figured that all they needed to do was to come up with a way to digitally deliver the same product and they were done moving into the future. Imagine if radio had tried to compete with that new thing called television by simply broadcasting audio-only programming on unused television channels. Or, and perhaps more to the point, imagine if book publishers had begun broadcasting scrolling text on unused television channels. Converting an old medium (no matter how beloved) to a highly-limited version of a new medium and expecting everyone (especially those young enough to feel little to no nostalgia for the old medium) to continue using it in favor of the new one seems more than a little foolhardy. The time is past ripe for true innovation in book publishing.

Craft for a Conference: Part 5, The Art of Being Memorable

June 30th, 2015 | Conferences, Proposals, The Writing Craft, Uncategorized | 1 Comment

brick green no smile b:wWelcome to what will probably be the conclusion of my “Craft for a Conference” series (unless someone asks a question about an aspect of conference materials that I haven’t addressed already). Through my last four posts on conference craft, I repeated one mantra: that the purpose of any material you take to a conference (including spoken pitches) should be to gain the interest of the person you’re talking to as quickly as possible and to make yourself stand out from the crowd (in a positive way) as much as you can. When I meet with authors at conferences, the thing I see missing from pitches/conference materials more than anything else is that memorability factor– I read a lot of good hooks, some nice one-sheets, but at the end of a day where I’ve taken 20 appointments plus heard pitches at lunch and dinner, I’m often hard-pressed to recall ONE story idea without looking at my notes.

Now, obviously, there’s an element of information fatigue at play there; even a great, memorable story can get lost in the annals of memory if I heard ten forgettable pitches after it, and that’s what my notes are for. But when I read those notes, I want to go, “OH yeah, this one!” because I recognize the unique elements that stood out for me when you pitched it. I want you to have made it easy for me to remember it by pulling out everything that is most unique and most characteristic of that story in your one-sheet or your pitch. The fact that this doesn’t happen more often tells me not that authors aren’t writing memorable stories, but that they don’t always know how to make themselves/their pitches or materials memorable, that they don’t know what elements of their book stand out from the crowd and how to highlight those.

With that in mind, here are some places to start in your quest to make your book or story stand out at a conference (or in a query letter):

  • Identify what makes it unique. What are the elements of your book that are unusual or fresh? What do you bring to your cookbook/memoir/mystery novel/romantic suspense that I haven’t seen in others? One way to identify these unique elements of your book is to ask your beta readers what stood out to them/what elements of the book they found most interesting or exciting. Though readers tend to read within the confines of certain genres, they still appreciate and are drawn to novelty within those genres– that’s why people read more than one of the same type of novel, after all. Do romance readers really want to read the same story over and over? Well, yes, in the sense that they want boy to meet girl, boy and girl to overcome problems, and boy and girl to live happily ever after, but the unique details of each basic romance story are often what determine which novel a romance reader will pick up next– if a reader has a choice between nine romance novels in which a nanny falls in love with the widowed father of one child and one in which a nanny falls in love with the widowed father of eleven children, they’ll probably pick up the one that’s a little more unexpected, a little more surprising, a little less familiar.

    That doesn’t mean that you have to change the story you have written: if you wrote a nanny-falls-in-love-with-father-of-one story, figure out what DOES set it apart from those other eight, and highlight those elements in your pitch and conference materials. Does it have a unique/unusual setting? “Katie Nana isn’t sure how she ended up providing childcare on an archeological dig in Egypt.” Memorable. Does one of the major characters have an interesting/unusual vocation or workplace? “Katie’s mom, a former soap opera star, spends her weekends reminiscing to Katie about her glory days and spends her weekdays gambling away Katie’s inheritance.” What about some quirk or characteristic on the part of a major character that adds color to the story? “Katie Nana’s photographic memory makes her a great lawyer but a lousy girlfriend– who wants to be in a relationship with a woman who can always conclusively prove that she’s right?,” or “Katie’s best friend Valerie, who’s always claimed to be psychic, says that Katie and Clint are destined to be together, but it’s going to take a lot more than that to convince Katie.” Mine your manuscript for pieces that stand out or that you feel add color– a talent or hobby of the protagonist, an unusual pairing, etc. If you’re having trouble determining what parts of your story are unique, take a look at what else is out there in your genre– the more you read in your genre, the more you’ll pick up on what elements stand out.

  •  Make modified or combined comparisons. One of the best ways you can communicate a lot about your story to me in very few words as well as making it memorable is to make a comparison to something I likely already am familiar with. “It’s like ________ plus ___________,” (“It’s like Pride and Prejudice plus vampires”) or “It’s like ________ meets ___________,” (“It’s like Robinson Crusoe meets The Bachelor”) or “It’s like ___________ in _________” (a different setting– “It’s like Romeo and Juliet in outer space”) or “It’s _________ if ________ were different” (“It’s Bruce Wayne’s story if his parents had never been killed and he’d never become Batman)– etc. Hang your story on a story or franchise that is already in my memory and then tweak it so I remember your part, too, not just the big name. Obviously, you’ll still need to do a little more explaining– “It’s like Robinson Crusoe meets The Bachelor; a sailor is shipwrecked on an island and lives there alone for years until a second shipwreck brings five sheltered New York debutantes on their way to tour Europe to his island.” Beware unrealistic comparisons– don’t drag in a hugely successful franchise just because you think that makes your project sound more salable. It mostly just makes you sound naive. Make sure a comparison is actually justified and that it actually helps describe your book before say that your book is “like Harry Potter meets Lord of the Rings,” which doesn’t really tell me anything and makes you sound a bit like a raging egomaniac (and is an excellent example of being memorable for the wrong reasons).
  • Tell me the twist. Think about some of your favorite books or movies with surprise endings or twists to them– chances are, those twists would be some of the first things that came to mind if you were telling a friend how great such-and-such was. No one left “The Sixth Sense” and told their friends that they should go see it because “the single mom storyline was very touching and honest.” The word-of-mouth on that movie was, “YOU WON’T BELIEVE THE TWIST AT THE END!!!” If you’re hoping to make a lasting impression on an agent or an editor and your book has a great twist, a great “wow” moment, tell them about it. I’m not going to remember your cryptic, “There’s a surprise at the end,” I’m going to remember, “My main character is actually dead the whole time!” or “The narrator is actually the murderer!” Tell me right away that cool thing about your story that I would remember vividly after I’d read it, because it will also help me to remember it before I’ve read it.

The Sixth Sign of the Amazocalypse…

June 25th, 2015 | Uncategorized | 0 Comments

Publishing & Technology: The Sixth Sign of the Amazocalypse

Brian Tibbetts is a literary agent with MacGregor Literary. Every Wednesday, Brian posts about trends in the publishing industry and developments in technology that impact the industry. You can find him on Twitter @BRIANRTIBBETTS

This week in Publishing & Technology we’ll be talking about about Amazon’s announcement of their new payment plan for authors. Well actually, it’s not for all authors. In fact it’s not even for all independent authors. In fact it’s only for a small segment of independent authors publishing through Amazon’s Kindle Direct Publishing Select program. But, if you didn’t notice, social media lit up like the announcement was the sixth sign of the coming Apocalypse (if you can judge by my feeds, anyway). Much of this has to do with irresponsible reporting. Half of the news sources I looked at prior to writing this post announced the story with a baiting vagueness that made it seem like Amazon was simultaneously devaluing the written word and sucker punching all writers in the gut. If you’d like to read the actual announcement from Amazon click here.

While I have no desire to wade back into the quagmire of discussing cultural agency and digital self publishing on this blog, I do find it slightly humorous that the folks making the biggest fuss about the announcement (in my feeds, anyway) are my traditionally-published author friends and my small-bookstore-owner friends, while the voices of reason that I read in such places as this Fortune article, arguing for the rightness and fairness of paying authors by words read where the same independent author apologists that seem to come to Amazon’s defense every time the giant gets caught up in a little controversy. Regardless of whether or not Amazon’s switch to paying some authors in a small segment of their self-publishing business by words read is a good thing for culture, business, and authors remains to be see, I like many of the predictions put forth by the one camp and fear many of the ones put forth by the other.

But what’s most interesting to me, as someone who’s lived through a couple of corporate takeovers in other industries, is whether or not this is the first sign of Amazon turning on the independent authors it’s worked so hard to brand apart from traditional publishing. Successful corporations have to maximize margins in every segment of the value chain, including production.

Want to meet us?

June 23rd, 2015 | Conferences, Uncategorized | 0 Comments

I’m frequently asked where people can meet us and talk books, so if you’re traveling and want to chat sometime, look us up.

Amanda Luedeke is speaking at the Realm Makers Conference, July 7 & 8 in St Louis. For people who like science fiction and fantasy, this is a popular conference to attend. It’s held on the campus of the University of Missouri, and this year’s keynote is our good buddy Robert Liparulo.

Chip MacGregor will be at the 60th annual Pacific Northwest Writers Conference in Seattle July 16-19. We’re meeting at the SeaTac Hilton, and this year’s conference offers a a robust line up of workshops to benefit writers at all levels, from specific instruction on elements of craft to sessions on the business of writing for those writers ready to publish.  A sampling of topics range from crafting a memorable villain to developing an author platform and Writing Groupmarketing your book. (You can find the full schedule here.) There’s also a long list of agents and editors coming, plus keynotes from authors like Andre Dubus III, J.A. Jance, Nancy Kress, Elizabeth Boyle, and Kevin O’Brien.

He will also be speaking at the Willamette Writers Conference, August 7 to 9 in Portland, Oregon. One of the great writing conferences on the left coast, you’ll find a long list of agents and editors, a very strong list of workshops to attend, and one of the most creative schedules of any conference. Chip even gets to moderate a panel with New York Times bestsellers Jennifer Lauck, Philip Margolin, April Henry, Laurie Notaro, and Daniel H. Wilson.

If you write for the CBA market, we’ll go right from there to the Oregon Christian Writers Conference, August 10 to 13, also in Portland. Several CBA-focused editors and agents will be there, as well as teaching sessions with such bestselling authors as Susan May Warren, Jane Kirkpatrick, Leslie Gould, Jim Rubart, and Snowflake-creator Randy Ingermanson. It’s a beautiful setting, at the Red Lion Jantzen Beach, which is right on the Columbia River. Last year the writers ran into the cast of “Portlandia,” who was doing some shooting on the site!

And, as always, we’ll be back at ACFW, coming up September 17 to 20 in Dallas — more on that later.

Publishing & Technology: Open Source Publishing – The Future?

June 17th, 2015 | Uncategorized | 0 Comments

Brian Tibbetts is a literary agent with MacGregor Literary. Every Wednesday, Brian posts about trends in the publishing industry and developments in technology that impact the industry. You can find him on Twitter @BRIANRTIBBETTS

This week in Publishing & Technology we’ll be discussing free distribution as a marketing strategy and applying the concept of open publishing to literary and genre publishing.

While making a recent decision regarding which tech conferences I might attend this summer, I found myself reading Cory Doctorow’s bio on the O’Reilly Media SolidCon – Internet of Things conference website. Doctorow will be a featured speaker at the conference and will, no doubt, be wearing his “technology activist” hat during this appearance in San Francisco later this month. Doctorow has a very popular blog and scores of tech publishing credits to his name. For an example of his writing about technology and the internet go to his recent post on internet utopianism on craphound.com.

What struck me while reading Doctorow’s bio, however, was the following statement: “His novels…are published by Tor Books and simultaneously released on the Internet under Creative Commons licenses that encourage their re-use and sharing, a move that increases his sales by enlisting his readers to help promote his work.”

I don’t have access to Doctorow’s sales figures, so I can neither confirm nor deny the claim that this marketing strategy effectively “increases sales.” But, it is an interesting concept. One that almost seems to embrace the intended legacy of the Google Books project, the PWYW (pay what you want) pricing philosophy, and the idea of open source, while taking content marketing to a completely deeper level. I would love to know more about his interaction with Tor surrounding the creation of this marketing strategy and what (if any) concessions Doctorow had to make to get them onboard. It’s challenging to argue against free or low-cost access to content as an audience building strategy for emerging writers, but one is left to wonder how it might benefit established writers (or publishers for that matter).

Craft for a Conference: Part 4, The “Why?” of a Writing Sample

June 17th, 2015 | Conferences, Proposals, The Writing Craft, Uncategorized | 1 Comment

brick green no smile b:wWelcome back to my series on crafting effective pieces for use at a conference. Today, I’m discussing the value of bringing a writing sample with you to a conference and how to make sure it represents you effectively.

Like I said the first week of the series, there isn’t one hard-and-fast rule as to what you should bring to your editor and agent meetings at a conference. Some editors are happy to glance through a full proposal, some agents love to see a one-sheet on your project, and some people don’t want to look at anything on paper, preferring to hear you talk about your project and ask you questions instead. NONE of us wants to leave with a big stack of papers, and word is starting to get around that it’s increasingly difficult to get us to leave with any printed materials you bring us, so the practice of authors carrying around their sample chapters or first 50 pages or, heaven forbid, their full manuscript, has become much less common at conferences.

Don’t get me wrong, I’m glad fewer authors are trying to send me home with ten extra pounds of paper, but I have been disappointed, on many occasions, when meeting with an author who’s done a good job of hooking me with their story or concept through their one-sheet or pitch, to ask if the author has a writing sample with him and be met with a blank, slightly panicked stare and the stammered apology, “I– I didn’t know– I’ve heard you don’t want– I don’t have–” by which they mean, “No, I don’t have a writing sample, either because I didn’t expect to get this far, or because I’ve been told not to bring a big stack of paper to a meeting like this, or because I thought you would only be interested in hearing about my platform, and now I’m having a heart attack because you’re asking for something and I don’t have it and how could I blow my big chance like that, please excuse me while I go jump off a cliff.” The lesson here is that, while some editors will never ask to see a writing sample in a 15-minute meeting at a conference, some will, and you want to be equipped with a dynamite writing sample in case that happens.

There are several advantages to having a writing sample with you at a conference. As an agent, there are several scenarios in which I’ll ask to see the writing. First, I’m trying to determine whether or not I’ll be able to sell your project, so obviously, the quality of the writing is a factor there– I can’t sell a great story if it’s terribly written. Having a writing sample to show me right away adds to the impression I’m forming of you: when I get home after the conference and look over my notes from the meeting, they say “great idea, solid writing” instead of just “great idea, dot dot dot question mark,” and you have a better chance of standing out from the crowd in my memory and in the flood of material coming in after a conference.

I also want to know whether I connect with your voice as a writer– whether the way you tell your story resonates with me, whether I think I could champion you and your work to a publisher. There have been several times that I’ve met with an author at a conference and been pitched an idea that was only so-so in terms of uniqueness or saleability, but because I loved their writing/voice so much when skimming the writing sample, I’ve requested to see more/talked more with that author after the conference. I made the decision to stay in contact with those authors on the strength of their writing more than on the strength of that one idea/project.

It’s also a possibility that I’ve asked all the questions I need to about your story or your platform and already know your project isn’t going to be a good fit for me, but there’s still 7 minutes left of our meeting– in that scenario, seeing your writing can give me something constructive and concrete to offer you in terms of feedback/suggestions, so that I don’t send you away completely empty-handed. Obviously, this isn’t the ideal result of a meeting with an editor or an agent, but if you have 15 minutes with an industry professional, by all means you should be ready to take full, blatant advantage of having that opportunity to pick their brain/get their feedback on your writing, and having a writing sample with you in this situation could mean the difference between leaving disappointed 8 minutes early, and leaving still-disappointed but with some constructive pointers or specific encouragement– something with takeaway value– because they had the chance to take a look at your writing and give you their initial thoughts/suggestions.

So, you’re going to bring a writing sample to your next conference, “just in case.” What should it look like? Remember (also from the first post in this series) that the purpose of anything you bring to a conference is to get the attention/interest of an agent or editor as quickly as possible and to make yourself stand out from the crowd as much as you can. With that in mind, here are some things to consider when polishing and selecting a writing sample to take to a conference or include in your proposal.

  • Proofread within an inch of your life. This is where a misused word or a poorly-placed comma has the power to break you. We’re using these pages as a representative sample of your command of the English language in print, and we don’t have to find too many errors or typos to conclude that your writing isn’t ready for publication yet.
  • Demonstrate your storytelling ability. Stories are told in action and dialogue. Writing samples that start out with a bunch of descriptive, biographical backstory don’t show us that you can effectively draw the reader in to the current action/conflict, and doesn’t demonstrate your ability to bring your characters to life and make them speak and interact naturally with their environment. This is a big reason to avoid beginning your writing sample with a prologue or a scene-setting chapter– even if this is where you believe your book starts, it’s not necessarily the most effective place to start your writing sample. Show us how quickly you can immerse the reader in your story.
  • Make sure your writing voice is in evidence. Figure out what makes your writing sound like you, and then make sure the sample you’ve picked is full of whatever combination of things comprise your voice– beautiful imagery, conversational tone, dry humor, clever wit, larger-than-life characters, evocative description, raw style, etc. I want a writing sample to excite me and to stand out from the start, so don’t wait until four or five chapters in to really hit your stride/find your voice– I might not make it that far. Show me right away what makes you stand out.

Remember (also from the first post on this series) that the purpose of anything you take to a conference is to catch the interest of the reader and stand out/make a positive impression they’ll remember. Your writing sample is no exception; don’t miss out on an opportunity to give someone more reasons to remember you and your book!

 

Publishing & Technology: Will Facebook Save the Lit Mag Too?

June 4th, 2015 | Uncategorized | 2 Comments

Brian Tibbetts is a literary agent with MacGregor Literary. Every Wednesday, Brian posts about trends in the publishing industry and developments in technology that impact the industry. You can find him on Twitter @BRIANRTIBBETTS

This week in Publishing & Technology we’ll be looking at the ongoing struggle of literary magazines to remain profitable, a recent development involving the social media giant Facebook and several news publishers, and pondering a future where literary mags may be distributed via social media. As with several of my past posts, this post picks up on my thoughts following the reading of an article posted elsewhere. To read the full article that got me going down this path click the link below to Vindu Goel and Ravi Somaiya’s May 13th New York Times article Facebook Begins Testing Instant Articles From News Publishers.
If you read my bio when I first joined MacGregor Literary you might have noticed that I cut my teeth in publishing by working at the literary journals Portland Review (print and digital) and Unshod Quills (digital only) and the online arts and culture magazine Nailed. I can tell you from firsthand experience that running a literary magazine in more often than not both a labor of love and an act of audacity performed in the face of a variety of woes, chief among them lack of money.

When I worked on Portland Review as an associate editor during my undergrad years we had a robust subscription base in the thousands and a budget that well covered our printing and distribution costs. When I returned to Portland Review a decade later as Editor-in-Chief we were facing our third straight year of budget cuts and our subscription list had dwindled to a number less than twenty. Without the support of Portland State University, budget cuts and near 100% free student labor notwithstanding, the journal would no longer be in print. This shift in fortunes has been widely reported throughout the publishing industry, but no sector of the industry has been as hard hit as periodical publishing.

With news out last month that Facebook is testing “Instant Articles” from a variety of different news publishers, allowing the publishers to either embed their own advertising or to elect to have Facebook advertising with a seventy-thirty revenue split, I began to wonder if there might be a social media solution to the ongoing decline of the institution of the literary journal. Setting aside Facebook’s arguably problematic practice of collecting information on its users for sale to other business interests what would be the downside of “Instant Short Stories” or “Instant Poems” or “Instant Whatever Artsy Stuff” provided that the publishers of said “Artsy Stuff” could directly generate revenue by tapping into Facebook’s massive user well?

China – no longer an emerging market

May 28th, 2015 | Uncategorized | 0 Comments

Publishing & Technology: China – no longer an emerging market
Brian Tibbetts is a literary agent with MacGregor Literary. Every Wednesday, Brian posts about trends in the publishing industry and developments in technology that impact the industry. You can find him on Twitter @BRIANRTIBBETTS
This week in Publishing & Technology we’ll be looking at China in an effort to debunk some persistent myths about the viability of licensing U.S. titles for Chinese translation while unpacking a few of the items reported by Jim Millot in his Publisher’s Weekly article China at BEA 2015: China Has Ambitious Plans for BEA. To read his article in its entirety please click here.
When I first set out to establish myself in selling rights for foreign translation, I was warned away from several markets. I was told that certain countries either weren’t “worth my time” or had such rampant ongoing issues that licensing translation rights in such markets was foolish in many cases. China was one such market.
I found these assertions to be overly simplified, lacking in the nuance afforded by real experience, and unfortunate in a variety of ways that we don’t have the room to go into here.
I have not been in the business long enough to remember the days before China acceded to the Berne Convention, the Universal Copyright Convention, and the WIPO Copyright Treaty. I cannot say if the sentiments I encountered when I first entered the rights business were holdovers from two decades earlier. Certainly the 2009 formal complaint lodged by the U.S. with the WTO regarding China’s failure to enforce copyright (primarily driven by issues with DVD piracy) didn’t do much to help general feelings in our industry about doing business with Chinese publishers. But if assertions made in a variety of PW articles hold true, that “sales through physical stores (in China) rebounded and online sales continued to rise” in 2014, and “China’s E-book market is robust and growing,” and that “U.S. books draw lots of interest” from Chinese publishers, we may be seeing the transition of the Chinese market from “emerging” to “robust.”
Suffice it to say that establishing licensing agreements in China, like many more established translation markets, can be well worth the effort, provided that you are working with established and trustworthy partners. Establishing those partnerships may require working with an agent or co-agent you can trust.

Publishing & Technology: FBP and the Potential Resurrection of the Independent Book Seller

May 21st, 2015 | Uncategorized | 0 Comments

brt-headshotBrian Tibbetts is a literary agent with MacGregor Literary. Every Wednesday, Brian posts about trends in the publishing industry and developments in technology that impact the industry. You can find him on Twitter @BRIANRTIBBETTS

This week in Publishing & Technology we’ll be examining the plight of the independent bookseller, reminiscing about indie bookstores long since gone, and trying to find some hope for the future. For an in-depth examination of the global history, contemporary iterations, and theory and practice of fixed book pricing check out For What It’s Worth: Fixed Book Price in Foreign Book Markets by Moe Nakayama on the Publishing Trends website.

If you knew me better, you’d know that I make no secret of my love for independent bookstores. I live in Portland, Oregon, home to Powell’s Books, Reading Frenzy, Mother Foucault’s, and a great many other excellent neighborhood and specialty bookstores. I make pilgrimages to bookstores of note whenever I’m in the cities that support them. And. . .I also, somewhat frequently, buy books online from Amazon. I’d prefer not to, but there are times when my schedule can’t argue with convenience and times when my wallet can’t argue with 50% off (and sometimes a great deal more – I’m a bit of a cookbook junkie). But I never feel good about choosing to buy discounted books over the internet because I know that if you can’t get people like me (people who claim to love independent bookstores) to support them, then they are doomed to extinction.

This is not news: in the years since the dawning of the Information Age the only conventional retail model to suffer greater financial losses than the independent bookstore is the video rental store (record stores may be in a dead heat for second-worst-off with independent booksellers, but for the sake of this post let’s set the widely reported suffering of the music industry aside – if for no other reason than the fact that live performance revenues and the hipster return to vinyl have at least done something to staunch a bit of bleeding). While I was still with Ooligan Press, I wrote a rather pithy blog post about the fate of independent bookstores and what they needed to do to pull themselves out of the fire and back into the frying pan. If you enjoy sarcasm, feel free to click here. It was my assertion in that post that the booksellers themselves were their own worst enemy and that the best thing they could do to insure their survival was to concentrate on the experiential aspects of their retail model, driving customer satisfaction in a hands-on way that digital retailers could not hope to match.

The first independent bookstore I ever patronized, Twenty-Third Avenue Books here in Portland, despite the rising affluence of its neighborhood location, permanently closed its doors in 2009 (for an article devoted to the occasion of its demise and its owner’s subsequent homelessness, click here. In years past, I would’ve blamed its failure on the confluence of market forces and lack of willingness/ability to change. Now, thanks to articles like the one I mention at the top of this post, I have a more nuanced understanding of the plight of traditional booksellers. I am no economist. I do not have the level of understanding required to know that something like legally mandated or agreed upon fixed book pricing would do much to save the independent bookstores that I love. I do know that it would give me a additional reasons to force myself out of the house and into area family-owned businesses to purchase all of my reading material.

2015 Foreign Rights Trends & Market Roundup

May 14th, 2015 | Uncategorized | 2 Comments

Publishing & Technology: 2015 Foreign Rights Trends & Market Round-up

BRT-Headshot Brian Tibbetts is a literary agent with MacGregor Literary. Every Wednesday, Brian posts about trends in the publishing industry and developments in technology that impact the industry. You can find him on Twitter @BRIANRTIBBETTS

This week in Publishing & Technology we’ll be highlighting some of the developments and trends in foreign rights as reported by the Publishing Perspectives team of the Frankfurt Book Fair in their 2015 Global Perspectives on Book Rights and Licensing white paper. For the full white paper click follow the link on this page.
“Translation can be your biggest market.”

According to Samar Hammam of London-based Rocking Chair Books a book that might sell three to ten thousand copies domestically could conceivably sell ten times that amount in a single overseas market. Furthermore, according to another industry source “authors are achieving cult status” in foreign countries.

The majority of translation deals are still made face-to-face despite the proliferation of digital listing services.

Although many of the big houses have converted their internal systems to digital, or at least are in the middle of transitioning, lack of industry-wide definitions about rights, contracts, and royalties, among other logistical concerns, continues to impede the drive to a true digital marketplace for foreign rights and licensing.

Market Round-up:

Asia:
Moving from fiction “toward nonfiction and children’s books…especially in China”

Europe:
Russia, Greece, Italy, and Spain, as well as The Netherlands and the Scandinavian countries remain cautious. France and Germany “remain strong,” while the Polish and Czech markets are growing.

Reports from Brazil are mixed, while the remainder of Latin America has begun to garner special attention as the “ongoing publishing crisis in Spain” has driven many agents and rights directors to “split rights among various Spanish-language territories and regions.”