Archive for the ‘Marketing and Platforms’ Category

Thursdays with Amanda: How to Focus Your Book Marketing Efforts

August 28th, 2014 | Marketing and Platforms | 16 Comments

Amanda Luedeke Literary AgentAmanda Luedeke is a literary agent with MacGregor Literary. Every Thursday, she posts about growing your author platform. You can follow her on Twitter @amandaluedeke or join her Facebook group to stay current with her wheelings and dealings as an agent. Her author marketing book, The Extroverted Writer, is available from Amazon and Barnes & Noble.

Last Saturday and Sunday, we offered our Marketing Seminar first to MacLit clients and then to the general writing public. There was a ton of great content, all focused on book- and brand-marketing. But one theme…one rule seemed to really rise to the top regardless of the topic or who was speaking.

When it comes to book marketing, you don’t need to do everything.

Whenever anyone talks about marketing (myself included), it turns into a kind of free-for-all. We cover Pinterest and YouTube and blogging and Facebook and LinkedIn and Google+ and soon it all seems very overwhelming, and authors come away thinking they need to sign up for this or that or they need to relaunch things that they’d previously abandoned.

Nothing could be further from the truth.

We cover all of these topics because there’s no one-size-fits-all marketing approach. What works for one romance novelist won’t work for another. So, we cover the bases in hopes that you will know what to filter out. That you’ll stay abreast of your options, but that you’ll only spend time on the areas that are a fit for YOU and YOUR audience.

But of course, this assumes that you know what those areas are.

Identify the areas in which you’re strongest.

Here’s how we helped the folks at our seminar uncover which areas were working the best for them…

The following is a list of potential author platform areas:

  • Facebook:
  • Twitter:
  • Goodreads:
  • LinkedIn:
  • YouTube:
  • Instagram:
  • Google+:
  • Pinterest:
  • Newsletter:
  • Blog:
  • Website:
  • Articles:
  • Events:
  • Radio:
  • TV:
  • Other:

Go ahead and fill it in with your author platform information. I’ve gone ahead and plugged in mine.

  • Facebook: 1,400 likes
  • Twitter: 1,430 likes
  • Goodreads: my author page has 3 fans; my profile 181 friends
  • LinkedIn: 196 connections
  • YouTube: Nil
  • Instagram: 118 followers
  • Google+: I’m in 302 circles…have 28 people in mine.
  • Pinterest: 276 followers
  • Newsletter: 45-ish names/email
  • Blog: no data (sadly, I don’t have clear access to this blog’s data…defintely something that needs to to be remedied). But I do blog every Thursday, and the content is geared to my audience.
  • Website: ^ditto
  • Articles: I write roughly one article or guest post per month. I imagine those words get in front of 3000 people per year. And those posts and articles are all to industry people (i.e. my target audience). If I were a writer, however, they would NOT count as my target audience because industry people are not the same as readers/fans.
  • Speaking events: 8-12 conferences per year. I estimate I’m in front of (speaking, teaching, etc) an average of 350 people per conference. So, 2,800-4,200 industry people (my target audience).
  • Radio: 2-3 guest podcasts per year.
  • TV: Nil
  • Other: I think that about covers it for me.

Now, analyze what you have.

Here are my thoughts on my data: It’s clear that conferences are one of my top platform components. But they take so much time! Twitter and Facebook are solid spaces for me. Most every other social media outlet was painful to list because the numbers were so small. Shows how little I care about those sites. BUT it was interesting to see how many Google+ followers I have, considering the last time I posted anything to that outlet was when it was in the beta phase some years ago. And clearly I need to get a way to view web stats on ChipMacGregor.com.

Spend your book marketing time wisely.

What’s WORKING for me:

  1. Facebook and Twitter are neck-and-neck. Both need my attention, while nearly every other social media site could be forgotten and ignored as far as I’m concerned.
  2. I know my “Thursdays with Amanda” posts are a chunk of my platform, so even though I don’t have the data right now, I’m going to keep making them a priority.
  3. I need to do more with Google+… the fact that I have the number of followers I do WITHOUT posting anything there for some years is quite shocking. For the record, I HATE Google+. But I can’t argue these numbers.
  4. I need to keep saying yes to article or guest blog openings. The time spent on each article is 1-2 hours, and if it means getting my name/words in front of a few hundred potential fans, then it’s so worth it. Much more so than spending 5 days at a conference and coming away with the same audience numbers.

What’s NOT working for me:

  1. I could drop Instagram, Pinterest, LinkedIn, my newsletter, and Goodreads and not feel any kind of repercussions. (Though it’s worth saying I don’t do much with these sites in general).
  2. It’s clear that radio and TV mean almost nothing to me. And I don’t see a need to try harder in those spaces, because I’m not sure my audience is there anyway.
  3. Conferences and speaking get me in front of the most people, BUT I need to do a lot of them to get the numbers I’m currently getting. And with the time and expense that goes into the book marketingconference circuit, I’m not sure it’s an even payoff. So I need to reevaluate how much time I spend doing conferences, and also what kinds of conferences I’m doing. I need to be pickier. I need to demand more stage-time. And I probably need to create another product or two to sell while there (selling The Extroverted Writer: An Author’s Guide to Marketing and Building a Platform has been great!). Would doing this make conferences more worth it? I don’t know. I guess I’ll take it slow…I have to do SOME conferences. But until I have a strategy, I’m not going to be jumping up and volunteering from here on out.

So I have some clear takeaways here, and also the freedom to say NO to quite a few things. In fact,  I NEED to say no to that which isn’t worthwhile. Otherwise, I run the risk of ignoring the things that are working for me.

And the same goes for you. Marketing does NOT mean doing everything. It means being smart about knowing what works for you and how to leverage those spaces.

What about you?

After doing this exercise, what are your numbers telling you? Any revelations??

ONLY TWO DAYS LEFT TO ENTER THE EXTROVERTED WRITER GIVEAWAY:

Goodreads Book Giveaway

The Extroverted Writer by Amanda Luedeke

The Extroverted Writer

by Amanda Luedeke

Giveaway ends August 31, 2014.

See the giveaway details
at Goodreads.

Enter to win

Thursdays with Amanda: THE EXTROVERTED WRITER GIVEAWAY!

August 21st, 2014 | Marketing and Platforms | 0 Comments

2013amanda2Amanda Luedeke is a literary agent with MacGregor Literary. Every Thursday, she posts about growing your author platform. You can follow her on Twitter @amandaluedeke or join her Facebook group to stay current with her wheelings and dealings as an agent. Her author marketing book, The Extroverted Writer, is available from Amazon and Barnes & Noble.

I had a few guest posts hit the web this week.

I talked about FINDING TIME FOR BOOK MARKETING over at Routines for Writers.

And if you’ve ever wondered WHAT IS AN AUTHOR PLATFORM, then check out my post on SalomaFurlong.com.

AND while you’re at it, enter to win a FREE copy of The Extroverted Writer!

Goodreads Book Giveaway

The Extroverted Writer by Amanda Luedeke

The Extroverted Writer

by Amanda Luedeke

Giveaway ends August 31, 2014.

See the giveaway details
at Goodreads.
Enter to win

Thursdays with Amanda: Book Marketing Challenge, week 3

August 14th, 2014 | Marketing and Platforms | 3 Comments

2013amanda2Amanda Luedeke is a literary agent with MacGregor Literary. Every Thursday, she posts about growing your author platform. You can follow her on Twitter @amandaluedeke or join her Facebook group to stay current with her wheelings and dealings as an agent. Her author marketing book, The Extroverted Writer, is available from Amazon and Barnes & Noble.

Last week, I invited all of you to participate in ANOTHER Book Marketing challenge! We did one the week before, and it was so much easier than I think any of us anticipated that I figured we should give it another go.

Truth be told, I’m just trying to get all of you into the habit of doing this :)

Okay, so the rules are that you challenge yourself to complete 5 marketing tasks for your book or author brand (or what-have-you). You then have one week to complete those tasks.

Here’s how I did this week:

5 MORE Marketing tasks for The Extroverted Writer

1. Comment on five blogs (oh yeah…you heard me! I’m upping my game). This was harder than I anticipated, so I ended up commenting on a few blogs and then taking to Twitter. Twitter is much easier to search and find conversations that you can infiltrate. I did this and had great results. My Twitter feed seemed to really be buzzing there for a bit.

2. Look into a Goodreads giveaway (and set one up if possible). Haha I did exactly this…I looked into it. I’m probably going to schedule one in the next week or so.

3. BUY MY WEB DOMAIN!! Time to stop relying on the agency site as my main hub…gonna get my own space. Ugh, I am at times a major deliberator. And I’ve been deliberating about my website for AGES. Who should host? Where should I buy my domain? What template should I use? I’m drowning in my own self-doubt and over-analyzation. Not good, people.

4. Find 2 writer blogs and see about guest posts. Yep, have this lined up. I have two confirmed and two that I sent out feelers for.

5. Post something on my Agent FB page EVERY DAY. I did this, and YOU GUYS, IT WAS AMAZING. Take a look:Screen Shot 2014-08-14 at 1.23.10 PM

I also adjusted the price of the ebook version of The Extroverted Writer…I figured it was time to permanently drop it to $2.99!!

Which I think is a deal :)

Slide1

What about you? Did you get your five things done? Do you think you can make this a habit? 

Your last chance to join us!

August 13th, 2014 | Conferences, Marketing and Platforms | 0 Comments

On SUNDAY, August 24, we’re going to host the MacGregor Marketing Seminar, a LIVE version of Amanda’s wonderful Thursday marketing blog, set into a seminar format. Amanda and I will be in Nashville, in a conference room at the Airport Embassy Suites, from 9 to 4, talking with authors about how to create a marketing plan for their books. We’re about ready to create the list of participants, so this is your last chance to join us. Here’s what the outline for our day looks like:

— The New World of Author Marketing — What’s Working (and not working) in Today’s Market
— Creating a Marketing Plan for Your Novel or Nonfiction Book
— Maximizing Your Marketing Reach
— Finding Your Audience and Reaching Your Readers
— Building Your Author Platform (we are bringing in a specialist to offer some advice and direction)
— Choosing the Tools You’ll Use to Promote Your Book
— Getting Recognized in Today’s Market
— The Traditional Marketer, the Freelance Marketer, and the Indie Marketer

We’ll also get into a bunch of discussions on related topics — one of the most fun aspects of doing this type of seminar is the chance to talk with other authors who are going through the marketing process. But that’s our basic outline for the day, and again, we’d love to have you join us.

The cost is just $149 for the entire day. The focus of this day will be on doing something PRACTICAL — not on theory or on promoting a product. We won’t be trying to sell you products or introduce you to some more expensive seminar. Instead, we just wanted to get authors together and have time to explore how a writer can create his or her own marketing plan by focusing on ideas that actually work. I hope you’ll join us. Please let me know if you plan to come by RSVPing me. Thanks, and I hope to see you in Nashville on August 24.

-Chip MacGregor
chip@macgregorliterary.com

Thursdays with Amanda: Book Marketing Challenge, Week 2

August 7th, 2014 | Marketing and Platforms | 20 Comments

2013amanda2Amanda Luedeke is a literary agent with MacGregor Literary. Every Thursday, she posts about growing your author platform. You can follow her on Twitter @amandaluedeke or join her Facebook group to stay current with her wheelings and dealings as an agent. Her author marketing book, The Extroverted Writer, is available from Amazon and Barnes & Noble.

So last week I bemoaned my book sales and chalked it up to my overall lack of marketing enthusiasm this summer. To get myself out of the rut, I decided to make a list of five thing that I was going to accomplish to market my book over the next week. I then invited YOU to join in.

5 marketing ideas. 1 week to get them done.

Ten or so of you took me up on the challenge. HOW DID YOU DO? I’m asking you, Diana, Edward, Melissa, Raj, Robin, Chelsea, Rachel, and Saloma? And anyone else out there who played along maybe a bit more unofficially??? Let me know how your week went!

Here are my results…

5 MARKETING TASKS FOR THE EXTROVERTED WRITER

1. Find a blog that I’ve never appeared on before and approach them about doing a post.  Done…we’ll see if they take me up on the offer.

2. Follow up on that article that I wrote for that one online magazine and push them to run it. Done…they’re choosing not to run it :( WAAHHHH!!!

3. Think up an event/party/contest that I can do on social media in the next few weeks. Ugh, will need more time with this. Just can’t think of anything that will be super worthwhile for writers but also doable on my end.

4. Send a newsletter out to all those people who first signed up to be notified when the book released. Let them know it’s now in print. Done!!

5. Find two writer-related blogs and leave comments. Done and done…so easy.

Want to know the crazy thing?? I accomplished three of these tasks yesterday afternoon…and it only took me about 30-45 minutes. I had put them off ALL WEEK because I was convinced they would take lots of time. 

But here’s the truth about marketing: IT NEVER TAKES AS MUCH TIME AS YOU’RE EXPECTING IT TO TAKE.

And when you break your goals down into five simple action steps, things get even easier to accomplish!

So, I’m going to do it again. Another round!

5 MORE Marketing tasks for The Extroverted Writer

1. Comment on five blogs (oh yeah…you heard me! I’m upping my game).

2. Look into a Goodreads giveaway (and set one up if possible).

3. BUY MY WEB DOMAIN!! Time to stop relying on the agency site as my main hub…gonna get my own space.

4. Find 2 writer blogs and see about guest posts.

5. Post something on my Agent FB page EVERY DAY.

 

YOUR TURN! How did this week go? Are you willing to go for a round 2??

You’re invited to our marketing seminar August 24th!

August 4th, 2014 | Conferences, Marketing and Platforms | 0 Comments

On SUNDAY, August 24, we’re going to try something new… The MacGregor Marketing Seminar, a LIVE version of Amanda’s wonderful Thursday marketing blog, set into a seminar format. Amanda and I will be in Nashville, in a conference room at the Airport Embassy Suites, from 9 to 4, talking with authors about how to create a marketing plan for their books. Here’s what our outline looks like:

— The New World of Author Marketing — What’s Working (and not working) in Today’s Market
— Creating a Marketing Plan for Your Novel or Nonfiction Book
— Maximizing Your Marketing Reach
— Finding Your Audience and Reaching Your Readers
— Building Your Author Platform (we are bringing in a specialist to offer some advice and direction)
— Choosing the Tools You’ll Use to Promote Your Book
— Getting Recognized in Today’s Market
— The Traditional Marketer, the Freelance Marketer, and the Indie Marketer

We’ll also get into a bunch of discussions on related topics — one of the most fun aspects of doing this type of seminar is the chance to talk with other authors who are going through the marketing process. But that’s our basic outline for the day, and we’d love to have you join us!

The cost is just $149 for the entire day. Again, the focus of this day will be on doing something PRACTICAL — not on theory or on promoting a product. We just wanted to get authors together and have time to explore how an author can create his or her own marketing plan by focusing on ideas that actually work, so the emphasis will on on what an author can take and do, rather than on theory or philosophy. We hope you’ll join us. Please let me know if you plan to come by RSVPing me. Thanks, and we hope to see you in Nashville on August 24.

-Chip MacGregor
chip@macgregorliterary.com

How I tried to market my memoir and ended up starting a small business (A Guest Post)

August 1st, 2014 | Career, Marketing and Platforms | 2 Comments

UNL_0031Lisa McKay is an author with MacGregor Literary.

One of the things I’ve heard Chip McGregor say more than once when talking about marketing is this: “Find your audience, and then figure out how to go and stand in front of them.”

In 2012, when I published my memoir, Love At The Speed Of Email, that is exactly what I tried to do.

Love At The Speed Of Emailtells the story of two humanitarian workers who mckay_fin_online_72dpidefy the uncertainties of distance and the isolation of working in some of the world’s most remote and challenging corners to build a long distance relationship entirely via email. As they risk love, the narrator struggles to better understand the legacies of her nomadic childhood and find a satisfying answer to that simplest of questions, “where’s home?”

In my thinking, there were two obvious “specialty” audiences for this book – third culture kids (people who grew up like I did, moving a lot) and those in long distance relationships. So one thing I did to try to “stand in front” of people in long distance relationships was self-publish another little book called 201 Great Discussion Questions for Couples in Long Distance Relationships.

201_comps_72dpiThis book is exactly what it sounds like – 201 discussion questions for couples, a bit about my own story, and an excerpt from my memoir. I wrote it and put it up on Amazon with no fanfare, about four months after Love launched.

Much to my surprise, it then started to sell at a modest but steady rate. In 2013, that one little book earned me more than $2000.

In all honestly, I’m not sure it’s done much to boost sales of my memoir (which still sells 20 or so copies a month, but certainly isn’t breaking any records despite recently being honored with a Writers Digest award). However, what 201 Questions has done, is convince me that there is both a need and a market out there for long distance relationship resources. It has helped me realize that my personal relationship experiences and my professional qualifications as a psychologist equip me well to address those needs. It has made me wonder whether I can earn some income off of products related to long distance relationships – income that could free me up in the future to invest in writing more novels or another memoir. It has, in essence, prompted me to start my own small business.

I’d love to be able to tell you that it’s going great and that I’m making money hand over fist.

I can’t.

What I can tell you is that I’m giving this a serious shot.

I’ve started a website for couples in long distance relationships called Modern Love Long Distance.

 I’ve also self-published two additional books in the long distance relationship and online dating space – From Stranger To Lover: 16 Strategies For Building A Great Relationship Long Distance, and Online Dating Smarts: 99 Important Questions To Ask Someone You Meet Online.From_Stranger_To_Lover_cover_small

I have plans for several more books or courses relevant to this market. Some I expect to self-publish, one or two I hope to publish traditionally.

All up, I would liketo be making at least $1500 a month off of my long distance relationship products. I estimate it will take another 6-18 months of hard work on my end before I have a chance of reaching or exceeding that goal. Right now, I’m nowhere even close to that, and there’s no guarantee that I’ll get there even if I put in the hard yards.

I’m OK with that.

I figure I win either way. Even if I don’t start making the money that I’d like to be making off this venture I’ll have learnt a huge amount about business, websites, marketing, and relationships. I’ll have spent time trying to help others in an area where my passions intersect with my skills. That’s all a different sort of valuable than money in the bank and, who knows, I may even sell a couple of memoirs along the way.

Your turn now. Do share, I’d love to hear your stories.

What have you tried to market your books?

Have any of your marketing efforts led you in unexpected directions?

 

Thursdays with Amanda: My Book Sales are Terrible…but I Don’t Care (A CHALLENGE!)

July 31st, 2014 | Marketing and Platforms | 28 Comments

2013amanda2Amanda Luedeke is a literary agent with MacGregor Literary. Every Thursday, she posts about growing your author platform. You can follow her on Twitter @amandaluedeke or join her Facebook group to stay current with her wheelings and dealings as an agent. Her author marketing book, The Extroverted Writer, is available from Amazon and Barnes & Noble.

There is a major downside to self-publishing. Okay, there’s more than one downside to self-pubbing (just like there’s more than one downside to traditional publishing), but for the sake of this post, we’re going to focus on the one that is staring me directly in the face…

My book sales are bad. But I have the luxury to not care.

And that’s a dangerous, dangerous thing.

As I write this, my print Amazon ranking (if you care about such a thing) is #869,526. Ouch.

My digital Amazon ranking is #244,632. Considering this version is $5, that’s a big YIKES.rsz_images-3

It’s been like this since I took a break from conferences a months ago. Basically, I stopped being visible. I stopped talking about my book (aside from an occasional mention here on this blog), and sales slowed to a pace that would have any publisher going UGH. Except I’m my own publisher. Meaning there’s no one to hold me accountable. No reason for me to change my ways.

But the worst part…the part that is soooo embarrassing is that I really don’t even care.  I don’t have anyone to impress but myself, and right now my self is saying “Meh…we’re not in the mood.”

This is a dangerous spot, and I venture to say that if you’ve published or self-published, YOU KNOW WHAT I’M TALKING ABOUT.

This is when careers fizzle out. This is when authors begin to tell themselves “Next time…I’ll do better next time.” And this is when the Book Burden first begins to take shape. You won’t notice it at first, but six months…a year of this kind of mentality and eventually your book will feel like a failed relationship. A blown opportunity. A mark of regret. Something you hate thinking about and yet it always seems to rear its ugly head.

Books shouldn’t feel that way.  We should display them proudly and feel good about how hard we worked to make them what they are.

But how can you get to that place? How can you reinvigorate something that has gone south?

Here’s what I’m going to do…

I’m going to do five small marketing tasks in the next week. That’s it. Just five. And then I’m going to report back here next Thursday with my results.

5 MARKETING TASKS FOR THE EXTROVERTED WRITER

1. Find a blog that I’ve never appeared on before and approach them about doing a post.

2. Follow up on that article that I wrote for that one online magazine and push them to run it.

3. Think up an event/party/contest that I can do on social media in the next few weeks.

4. Send a newsletter out to all those people who first signed up to be notified when the book released. Let them know it’s now in print.

5. Find two writer-related blogs and leave comments.

That’s it. That’s what I’m going to do this week to improve sales. These tasks aren’t hard or overly time-consuming. They’re doable. And right now, doable is exactly what I need.

Next week, we’ll see how well I did.

I CHALLENGE YOU TO PARTICIPATE!! What are five small things that you’re going to do this week to promote YOUR book or YOUR brand? List them here and then let’s see how we do!! 

Thursdays with Amanda: Do Sequels Deserve a Marketing Plan?

July 24th, 2014 | Marketing and Platforms | 1 Comment

2013amanda2Amanda Luedeke is a literary agent with MacGregor Literary. Every Thursday, she posts about growing your author platform. You can follow her on Twitter @amandaluedeke or join her Facebook group to stay current with her wheelings and dealings as an agent. Her author marketing book, The Extroverted Writer, is available from Amazon and Barnes & Noble.

I have a story for you…a story about one of my authors (and yes, I’ve asked and been granted permission to share said story). But to protect the innocent, and to add a touch of humor, let’s call this author DOG-TIRED.

Dog-Tired is your typical author. Dog-Tired has a number of books out and a bunch of writing to do and a few websites to manage and some events in the pipeline and, you know, a life to lead. So it came as no surprise when Dog-Tired emailed me and asked about the need for a marketing plan for his/her third book in the series.

Now, if there is ever a good excuse for not doing a marketing plan, this is probably it. A third book doesn’t necessarily generate sales in and of itself (aside, of course, from selling to readers who are staying on top of the series). That job still rests on the shoulders of the first book. So really, a third book can be thought of as no more than a nudge to buy the first book…and then the second…so that one can get to the third…

Which almost never happens. I mean what sane reader would commit to a series simply because a latter installment looked interesting?

So, Dog-Tired asked me about whether or not he/she had to create this marketing plan…whether or not it would be useful…whether or not it would result in any sales whatsoever…whether or not the publisher would even notice.

And I knew how dog-tired Dog-Tired was. I knew that Dog-Tired needed a break. That he/she had other things in the works, and so ignoring this one task (that always turns into many, many extra tasks) would probably be okay.

But I also had just written last week’s post on book-marketing slumps. And my belief in some kind of marketing plan being better than no marketing plan was fresh in my mind.

So I encouraged Dog-Tired to put something together. Didn’t have to be long or extensive or ground-breaking. Just a simple list, and I encouraged him/her to send it to his/her publisher.

Dog-Tired agreed wholeheartedly, even if not exuberantly. A small plan was made and sent off to the publisher.

And you know what? Within hours, the publisher responded with excitement and happiness. You see, they had no idea that Dog-Tired was going to be attending a certain convention…but now they knew! And they wanted to help! Suddenly, this event that Dog-Tired was going to do, turned into a team effort, thus maximizing the experience as a whole.

And that never would have happened had Dog-Tired not sent that marketing plan.

I know how tedious marketing plans can be when you’re in the midst of a series. I also know how easy it is to fall out of touch with your publisher’s marketing team. But this experience with Dog-Tired was a great reminder of how important it is to go through these motions…how necessary it is to keep your marketing team in the loop (regardless of where you are in your publishing journey). And how profitable it can be to have those teams behind you.

So this week, I encourage all of you sequel-writers to take a moment and put together a simple marketing plan that you can send to your publisher. Doesn’t have to be overly creative or complex. It just needs to show them what you’re doing, what you plan to do, and when. This makes it easier for them to help you! And it prevents the likelihood that they, too, will fall into a “sequel slump.”

Thoughts? What kinds of responses have you gotten when sending your marketing plans to your publisher?

You’re invited to the MacGregor Marketing Seminar, Sunday, August 24

July 23rd, 2014 | Marketing and Platforms | 0 Comments

On SUNDAY, August 24, we’re going to try something new… The MacGregor Marketing Seminar, a LIVE version of Amanda’s wonderful marketing information, set into a seminar format. Amanda and I will be in Nashville, at the Airport Embassy Suites, from 9 to 4, talking with authors about how to create a marketing plan for their books. Here’s what our outline looks like:

— The New World of Author Marketing — What’s Working (and not working) in Today’s Market
— Creating a Marketing Plan for Your Novel or Nonfiction Book
— Maximizing Your Marketing Reach
— Finding Your Audience and Reaching Your Readers
— Building Your Author Platform (we are bringing in a specialist to offer some advice and direction)
— Choosing the Tools You’ll Use to Promote Your Book
— Getting Recognized in Today’s Market
— The Traditional Marketer, the Freelance Marketer, and the Indie Marketer

We’ll also get into a bunch of discussions on related topics — one of the most fun aspects of doing this type of seminar is the chance to talk with other authors who are going through the marketing process. But that’s our basic outline for the day, and we’d love to have you join us!

The cost is just $99 for the entire day, if you register in July (it will go up on August 1). Again, the focus of this day will be on doing something PRACTICAL — not on theory or on promoting a product. We just wanted to get authors together and have time to explore how an author can create his or her own marketing plan by focusing on ideas that actually work, so the emphasis will on on what an author can take and do, rather than on theory or philosophy. We hope you’ll join us. Please let me know if you plan to come by RSVPing me. Thanks, and we hope to see you in Nashville on August 24.

-Chip MacGregor
chip@macgregorliterary.com