Thursdays with Amanda: Organizing Your Street Team
August 15, 2013 | Written by Amanda Luedeke
Amanda Luedeke is a literary agent with MacGregor Literary. Every Thursday, she posts about growing your author platform. You can follow her on Twitter @amandaluedeke or join her Facebook group to stay current with her wheelings and dealings as an agent. Her author marketing book, The Extroverted Writer, is available from Amazon and Barnes & Noble.
So, we know the reasoning behind why you need a Street Team and then the basics of building one, but once you have your tribe of minions, what do you do with them? Before you send them out into the world (which will probably be next week’s post), you need a home base.
Street Teams are all about communication–that is you communicating with them and them communicating with each other. Now a simple (and lame) way to handle this is to send out mass emails. BUT we all know how annoying those can be, and there’s always a guy who hits “reply all” EVERY FREAKING TIME even though he has nothing to say except for some stupid joke that no one finds funny.
So, your other options are to form a private Facebook or Yahoo! Group (or something similar). You can even make the space fancy by adding pictures and files and other items that you would normally email everyone. In turn, using such an outlet will encourage your Team to actually interact with one another…which reminds me…
I know it’s great to believe that your peeps will all get along like one big happy family, but let’s be real. There are going to be personality clashes, competitiveness, overwhelming personalities, and maybe even a few street brawls. So be clear about group etiquette. Make sure everyone plays nice.
Some other ideas include…
You could go one step farther with your group (if you have a big enough team) and create regional groups. This way, if you have a handful of people in, say, the Chicagoland area, you can get them together so that they can organize their strategies and not overlap.
You could also use the group to create HEALTHY competition. Maybe do something like announce that you’ll be in Chicago, and each Chicago Street Team member that gets you into a local church/school/place of business gets to have coffee with you the day of the event? Things like that can really energize people and when you start having Team Members succeed and share that success with the group, it can encourage others to give the challenge a try.
The possibilities are endless, really. A designated space for your Street Team opens up a world of options and generates energy and excitement within the group.
Okay, next week we’ll get into the nitty gritty of what to DO with a Street Team. So, stay tuned…and in the meantime, if you’ve got a question, share it here!
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