Thursdays with Amanda: How to Build a Street Team as an Author
August 8, 2013 | Written by Amanda Luedeke
Amanda Luedeke is a literary agent with MacGregor Literary. Every Thursday, she posts about growing your author platform. You can follow her on Twitter @amandaluedeke or join her Facebook group to stay current with her wheelings and dealings as an agent. Her author marketing book, The Extroverted Writer, is available from Amazon and Barnes & Noble.
Last week, I made the argument for Street Teams. But this isn’t the sort of venture you just throw together. While there isn’t a one-size-fits-all approach, I do have some guidelines for when you’re in the BUILDING PHASE. That is, when you’re taking applications and adding people to your team.
1. I’d argue quality over quantity. You want people you can trust. People who will follow through on their commitment. So while it may be a big ego stroke when you get 100 people ready to sign up, remember that you’re looking for people you can count on…not just people who are wanting free stuff.
2. You’ll need some sort of application process. Unless you have time and money to spare, you want to vet your team members, ensuring that you have only the most dedicated followers on your roster. Ask questions like:
- Are you on any other Street Teams?
- What are your favorite books?
- Are you on social media? If so, what are your numbers on Facebook? Twitter? Instagram? Your blog? Etc.?
- Do you have connections with local groups or organizations that you believe you could tap into to help promote me and my book? List them.
- What ideas do YOU have to help promote me and my book that you’d be willing to spearhead?
- Are you able to commit for a full year?
3. You’ll need clear expectations and clear rewards. Because you’re requiring much from them, they should require much from you. So be clear with what you expect of them and how you plan to reward them. Is it going to be a monthly or weekly commitment? Will you be arming them with what they need or requiring that they put material together on their own (for blog posts or Tweets, etc). Will you reward them with free stuff? Behind the scenes passes? Or other incentives? Think through this and be clear. You also want some sort of termination policy that gives clarity to the circumstances under which you reserve the right to remove members from the team.
Once you have this all figured out, you can begin to assemble your hand-picked group.
Next week, we’ll talk about how to set them up and organize them.
What questions do you have about this phase of the process? At the end of the series, I’m thinking of doing a massive Q&A to make sure all areas are addressed. But smaller questions can be answered right away. So don’t be shy!
*Love my marketing advice? Check out my $5 ebook, The Extroverted Writer.
Here’s what readers are saying: ”I have started to see results with my Twitter account in just a few weeks and with very little effort.” – Les ey, Amazon review