The MacGregor Marketing Seminar: You’re Invited
October 11, 2013 | Written by Chip MacGregor
On Saturday, November 2, we’re doing our annual MacGregor Marketing Seminar in Chicago. We do this every year, and invite the authors we represent to come — and this time, you have an opportunity to join us. This year we’ll be at the Embassy Suites at O’Hare (5500 North River Road, Rosemont, IL 60018), starting at 9 in the morning, and running until about 5 pm. We always hold the Marketing Seminar close to an airport, so out-of-town authors can fly in, take the free shuttle, spend the day with us, and either choose to stay the night or simply fly home the same day.
This year, we’re going to be breaking the day into five modules:
1. I’m going to start the day by talking about trends in the industry, and what authors need to know about making a living in today’s current publishing climate. The goal of this session is to help authors think through a realistic plan for making money with their writing.
2. The second session will be taught by Amanda Luedeke, assisted by agent Erin Buterbaugh. If you’re a follower of Amanda’s great “Thursdays with Amanda” marketing posts, or if you’ve read her incredibly helpful book The Extroverted Writer, you already know how much wisdom she has to offer writers. The focus on this session will be on making money with your ebooks, and she’ll be presenting a real-world plan for generating income via your digital rights.
3. In the third session we plan to break into genre groups (historical novelists together, nonfiction self-help writers together, etc) and go to lunch in order to talk through ideas with other people who write in your space and are trying to reach a similar audience.
4. The fourth (and longest) session is entitled “Maximizing Your Marketing Plan,” and is going to be led by Jeane and Tyson Wynn, principals at Wynn-Wynn Media. Jeane and Tyson are experienced marketing professionals who have earned the respect of publishers and authors, having worked on hundreds of successful marketing campaigns. They’re going to cover marketing plan essentials, questions to ask your publisher, how to get involved with the publisher’s marketing of your book, how to fill in the gaps with your own effective marketing efforts, and some very practical notes to help you know what you must do in order to make your marketing work. It’s always helpful to have working professionals to assist you as you map out your marketing strategies, so the goal of this session is to make sure you leave with a coherent plan to market your book — not just a creative idea or two, but some sense of why marketing works and what steps you need to take to move forward in your planning.
5. The last module, led by longtime agent Sandra Bishop, will be a Q&A with agents and marketers, where participants can ask whatever questions they have of the Wynns and the agents.
We host this event every year, and have always just kept it a private function for the authors we work with. But this year we’ve decided to open it up — so we reserved a larger room, and we have space for 20 visiting authors who would like to join us. The cost is $199 for the day. If you’d like to participate, we’d love to have you join us. Simply drop an email to Holly at macgregorliterary.com and she’ll tell you the details.
And, if you want to stay at the Embassy Suites Hotel (a very nice place, close to O’Hare, featuring large rooms, free drinks, and a made-to-order breakfast), we’ve negotiated a block of rooms at a reduced rate. You can call them directly at 847-292-3531 to make a reservation.
We’d love to have you join us.