A Monday with Amanda: Book Promo Cards
October 7, 2013 | Written by Amanda Luedeke
Amanda Luedeke is a literary agent with MacGregor Literary. Every Thursday, she posts about growing your author platform. You can follow her on Twitter @amandaluedeke or join her Facebook group to stay current with her wheelings and dealings as an agent. Her author marketing book, The Extroverted Writer, is available from Amazon and Barnes & Noble.
Last Thursday, I blogged about why creating STUFF doesn’t work when it comes to marketing and selling books. In the post I talk about a card that I created for my marketing book. Here’s what I said:
I have cards on hand for my marketing ebook. I give these away at conferences. It works like a gem. But the big deal isn’t that I have the cards…it’s that I’m AT the CONFERENCES. I’m pounding the pavement. And then I’m sealing the deal with the card.
Imagine if I sat home. If I had a book to promote and a bunch of cards that I didn’t know what to do with. I’d end up with TWO things to promote. Two items that need marketing plans and Twitter campaigns and Facebook strategies (though I realize the idea of a Facebook strategy for a card is a bit silly…you get my point).
One commenter asked to see an example of the card, and though I still hold firm that it is not the card that matters…it’s my presence at the conference…I figured it may be helpful to show you what info I included (and excluded) on the card.
It’s a business-sized card, and it has a front and a back:
Jam-packed on this card are the following:
1) Cover image
2) A sense of urgency and hype in place of a blurb or endorsement (Available Now!)
3) A hook that answers a NEED authors have. I mean who doesn’t want to take control and build their platform starting TODAY?!
4) The book’s title and author name in clear, readable script (as opposed to simply relying on them to pull it off the cover image)
5) A list of where the book can be purchased (the dot coms indicate it’s ebook-only at this point…though that may be changing soon!!)
6) A way for them to connect with me.
What I didn’t put on it:
1) an author photo. While I tend to believe that my face DOES sell books, I don’t want to actually put money on it. (EDIT: So rereading this, I realized it’s not clear that I was making a joke! I was joking, people! No, I don’t think my face sells books!)
2) every single social media touchpoint imaginable. Am I on Twitter? Yes. Do I blog? Yes. But I didn’t include these, because Facebook is where I prefer to interact with authors and writers.
3) a super-lengthy description of the book. I fully realize that the card will not in and of itself cause someone to buy my book (and you’re kidding yourself if you think that YOUR card will ever on its own sell YOUR book). So it doesn’t need to make a case for my book. Instead, it simply needs to seal the deal. The catching hook is enough to remind people who were already thinking of buying my book that they should probably do so.
4) contact info. If I wanted them contacting me personally (and if they wanted to do so) I could give them a business card (or they could ask for one).
And most importantly:
1) I didn’t design this myself. I PAID someone who knows design and can do a professional job. I paid about $80 for the design and then printed through Vista Print.
2) I didn’t fill up every speck of space with text. There’s lots of things for the eye to look at. Lots of small design elements. That’s the mark of a great, well-designed card.
Alright, what questions do you have? Ask away!
Here’s what readers are saying: ”…it doesn’t just tell you the things you should be doing. It shows you how to do those things.” - Chris Kolmorgen, Amazon Review