Archive for the ‘Proposals’ Category

How long before I hear about my query?

May 24th, 2013 | Proposals, Questions from Beginners | 5 Comments

Someone asked, “How do you feel about writers following up on a query or proposal submission? What is an acceptable time period to wait before following up?”

Let me set some ground rules. First, if I didn’t ask for your proposal, I don’t owe the author a response. (I’m sorry if that sounds rude, but look at this from my perspective: If I had to respond to every proposal that comes in cold, I’d have a full-time job just responding to proposals… and I’d never make a dime.) So if I read it and give a response, even if it’s a “no thanks,” I’m doing the author a favor. Second, I’m going to try and get to it quickly, but there’s no guarantee it will be immediate. I’m the type of person who hates having a bunch of stuff sitting around the desk, so I’m bound to get to the proposals as soon as I can. But I can get busy with travel or meetings or simply working on projects for the authors I already represent — so sometimes things can slow down considerably. Third, I understand this is a business on the writing side, so if an author needs info, I want to be fair about it; if she decides she needs to go elsewhere, I’ll probably be understanding. 

When an author sends me a proposal I’ve asked for, I try to get back to people within four to six weeks. The fact is, I’m often much faster. But I’ll admit something: I hate having people send me short notes in order to remind me that I’ve failed them (“I sent you my proposal a month ago!”). I think perhaps they’ve forgotten that I don’t owe them a reading. If I agree to read their proposal, it’s because I choose to. (Okay, sorry if I sound cranky, but I got one of these today, from a woman I’ve never heard of. My first reaction is to say something snarky like, “Okay, if you’re forcing me to decide, my answer is no. Now leave me alone.” But no, I’ve never done that.) So while I realize it’s your baby, and I know there are websites that will encourage you to check in regularly, my preference is that you give me adequate time to get to your project. 

Looked at that way, I guess following up after a few weeks in a short, polite note (maybe thanking the editor or agent for looking at it) is fine. I prefer just a quick email that reminds me I’ve got your proposal, and asking me if I need anything else. No whining, no blame, no shaming me for having to do all that crazy stuff like take care of the authors I already represent so I can pay my bills. Of course, I have heard from several authors recently about some editors who have kept things for a YEAR without a reply. I find that unconscionable. You wonder how these folks keep their jobs. Look, if the person hasn’t responded in a couple months, move on. Move on emotionally at least. If they haven’t responded in a year, I’ve got news for you: they don’t want it. Really. So stop holding out hope on that one and move on.

What else do you want to know about the query process? 

What’s the best method to query an agent?

May 22nd, 2013 | Proposals, Questions from Beginners | 10 Comments

Someone wrote and wanted to know, “What advice do you have for authors regarding querying? What is the best method (e-mail, snail mail)? Is there a particular format the query should follow?”

The BEST method is to get face-to-face, of course, so by all means consider attending a conference where you can meet the agents and editors with whom you want to work. Research them ahead of time, find out who they are, what they represent, and who might be a fit. Then try to get in front of them. That’s best… But in today’s publishing world, that’s harder than it used to be. Many agents are staying away from conferences because they’re dominated by beginning writers. In publishing today, most people have become email people, and thus I expect most of the queries you’re going to write are going to be without a face to face introduction (even though that would be best).  

I much prefer a query via email than a printed letter (save the trees, save the gas delivering it). A query should be short, to the point, and most of all is should give me a reason for wanting to see your proposal. It should help me to be interested in our topic or story. Remember, the goal of the query isn’t to sell your book; it’s to get an agent or editor to agree to take the next step. That’s all. Nobody decides to acquire a book based solely on the query. So the query should briefly give me a reason for wanting to see more, it should be written extremely well in order to show off your talent, and it should tell me exactly what you want me to do.

The first paragraph of your query letter  introduces your topic — just give it one or two sentences. Your second reveals the basic idea or focus of your book in two or three sentences. Your third paragraph mentions you briefly, perhaps explains why you decided to write the book or why you are the correct person to write it. Then you wrap it up by saying you have a complete proposal (or, if you’re writing a novel, by saying that the manuscript is complete), and that you’re happy to be in touch and discuss or explore the book. 

One note about the tone: I want to represent people who are fairly normal. So don’t allow your query to make you look like an insane person (“This story was personally handed to me by an angel”). Don’t pretend we’re best friends (“Yo bud! How ya doin?”). Don’t threaten (“I’ve been getting a lot of interest from other agents…”). Don’t be a used car salesman (“This is your lucky day!”). Get me into your story, show off the big idea and why it’s salable, and give me some sense of your writing ability. [And if you haven't seen it yet, make sure to check out http://slushpilehell.tumblr.com. A riot.]

Thursdays with Amanda: Questions from Last Night’s GET PUBLISHED Teleseminar

April 11th, 2013 | Career, Marketing and Platforms, Proposals, Publishing, Questions from Beginners, Resources for Writing, Self-Publishing, The Business of Writing | 8 Comments

Amanda Luedeke is a literary agent with MacGregor Literary. Every Thursday, she posts about growing your author platform. You can follow her on Twitter @amandaluedeke or join her Facebook group to stay current with her wheelings and dealings as an agent. Her author marketing book, The Extroverted Writer, is available from Amazon andBarnes & Noble.

Last night was our GET PUBLISHED teleseminar with Michael Hyatt. What a great time, talking business and answering questions! It was a blast.

We weren’t able to get to some of the submitted questions, so I’ve gone ahead and answered them below. Would love your thoughts on what was discussed during the teleseminar, or what is talked about below.

And don’t forget! We have a special opportunity for friends (that’s you!) of MacGregor Literary. 

Michael Hyatt, former CEO and Chairman of Thomas Nelson Publishers (one of the largest publishers in the world), has recently released a comprehensive solution for authors called GET PUBLISHED. It’s a 21 session audio program, accessible online, that distills Michael’s 30+ years of publishing knowledge into a step-by-step guide to help authors get published and launch a successful career, even perhaps a bestseller!

Michael is offering a special limited time discount on GET PUBLISHED. Not only can you save significantly on the program, you’ll also get access to several bonuses worth over $150. Bonuses include items such as Michael’s popular “How to Write a Winning Book Proposal” ebook and more.

For details and to take advantage of this special offer, go to http://michaelhyatt.com/getpublishedoffer

(Note: This discount offer is only available through April 17).

Okay, on to those questions!

Brooke asks: What makes an agent take a chance on a first-time author?

When we fall in love with a fiction author’s story idea and writing, or when we see the potential of the book idea, writing, AND platform of a nonfiction author.

Mark asks: What do you think about publishing a “book” as a series of blog postings over time, or self-publishing a free e-book, rather than through traditional publishers?  If the purpose is to gain readers/audience, what is the best way to collect that information?  And then what do you do with it (esp in terms of monetization)?

I think this can be a great idea of done right (great cover, professionally edited, targeted to a focused audience). If you publish through an epublishing site, you should keep track of your sales numbers, and in terms of monetizing it, you’ll be able to set a price for your items, which will make the whole thing a bit more worth your while.

Terri asks: What are the most effective ways to attract your audience to a blog or website? I’ve previously produced blogs and ended up spending too much time on the content compared to the number of views received.  Also, what recommendations do you have on balancing the time demands of building platform vs. completing works in progress?

First, it takes time to grow a readership. I don’t know how long you pursued your blog, but it’s going to take 1-2 years or more to build a solid following. There are many ways to grow a readership (I have a whole section on this in my book), but the easiest is to find other blogs that hit the same readership as your own and spend time there leaving comments and interacting with others. You can also do giveaways, include the right SEO, and attend blogging conferences where you can team up with other bloggers and present a unified front. Really, the ideas go on and on.

If you’re serious about growing your blog, you should spend half your time writing and the other half going out and getting your readers. Depending on how long it takes you to craft a blog post, this could be tricky. But if it takes you an hour to write a post, you may want to spend an afternoon knocking a bunch out and then 30 or 45 minutes every day, going out and interacting with your potential audience.

Melissa asks: We see many big name authors supplementing their income by self-publishing titles themselves along with their traditional books, at what point do you think authors should consider this route? Do you think it will harm their career or enhance it?

I think this is a great idea if they do it right and are willing to pay for a great cover, great edit, etc. Too many authors dial it in. It needs to be professionally done, but then they also need to realize that in order for the book to be a success, they need to promote it like crazy—no one is going to stumble upon the book on a store shelf. And of course they also need to make sure that epublishing won’t violate any contracts they have with publishers.

Anne asks: Please comment on how the rapid changes in publishing, stimulated by e-publishing, have affected quality, increased competition, and whether this necessitates amp-ing it up with a paid edit before submission.

There’s a lot more competition all around, but I don’t think paying an editor to clean up your manuscript is the solution. I think hunkering down and truly learning the craft and taking time with your ms is where it’s at. Too many authors want to write only one or two drafts and then be done. The business requires more than that these days…especially if you’re a debut author.

C asks: I’ve had five commercially-published romance novels and I can’t seem to get another contract. Would you recommend my self-publishing some e-books (romance novellas)?

Absolutely. You don’t want to lose your current readership, and you need to make money. If your agent supports it, I think this is a great option. But don’t do it flippantly. Be serious about it, because if your sales are strong enough this could help you get back in with a traditional house.

Jeremy asks: I’ve been looking for an agent for my first ms via the query method with no success.  I have been thinking about going to a conference, but the cost is quite high.  Is there any other way to acquire an agent for the Christian Market?  Are conferences worth the expense?

Conferences are absolutely worth the expense, and there are so many that there’s probably one relatively close to you. It’s only at a conference that I can truly feel comfortable with the authors who are pitching me, and I’m much more likely to sign someone after meeting them at a conference than if I were to simply read a query from them. It’s that face-to-face aspect that changes everything.

Greg asks: It seems that literary agents are very busy and as a first time author how do we get their attention?

Try to attend a conference or see if we’re active on Twitter and other social media sites. But still…conferences are where it’s at.

Jane asks: I heard a popular author say that you don’t have to be a GREAT writer, just persistent. Do you agree or disagree?

If we’re talking about having a traditional publishing career, then I disagree. Editors have a lot on their plate, and more and more they’re looking for projects that require minimal edits. There will always be exceptions to the rule, but overall, a GREAT manuscript has much more potential than a so-so manuscript written by a persistent author.

 

*Note: MacGregor Literary is not profiting from this reccomendation nor is this an affiliate link. We only recoomend GET PUBLISHED because we truly believe in it’s impact as a resource for authors and because of the vast knowledge that Michael Hyatt provides.

 

Does a proposal marked “requested materials” get reviewed faster?

March 26th, 2013 | Current Affairs, Proposals, Questions from Beginners, Self-Publishing | 2 Comments

I’ve been using the past couple week to try and blow through a bunch of publishing questions people have asked, offering shorter-than-usual answers to try and get people the information they need. For example, one writer asked this: “I’ve heard that requested materials get put toward the top of the slush pile in most cases, but does this still mean a 3 month response time from most agents?”

If you ask ten agents “what’s the average response time to a submission,” you’ll probably get ten different responses. Just remember what your mom always told you: patience is a virtue. My guess is that, for most of the agents out there, the response time varies based on how busy we are at the time. Some months (like December and July, for example) are slow months for publishing, so all of us get to catch up on our queries and proposals. But yes, most of us are sure to look at requested materials ahead of the slush pile. I try to respond to every query within a month. I try to respond to every requested proposal faster – as soon as I can get to it. In most cases, that’s about two weeks, sometimes three. But no, I’m not perfect, and sometimes things take longer.

Another writer sent this question my way: “I have a question for all you hardworking agents out there. [Note: Though the author of this question has aimed it at "hardworking" agents, I decided to answer it anyway.] When you get a submission from an unpublished author who has requests from several publishers, do you prefer if the author wait to see if you want to offer representation before she or he sends those submissions into the requesting editors? Or does it not matter?”

No question about this one—I much prefer the author wait. The thing is, I’ve been working in this business a long time. I’m fairly confident I can take your proposal and improve it. I know I can take it and shape it for a particular house. And since you only get one chance to make a first impression, you’re going to want to make your proposal as strong as possible before sending it to a publisher.

Besides, even though an editor has said something to you at a conference about “sure, send it to me,” a proposal coming from a writer’s conference may not actually jump to the top of the editor’s in-box. There are plenty of editors who get weary of saying “no” at conferences, and siply say “send it” to make authors go away. However, a proposal coming from an experienced, trusted agent (someone the editor has done business with in the past) is probably going to be reviewed quickly. A good agent ought to add value to your proposal. So I’d prefer an author not short-circuit the process by sending something that may be incomplete or not as strong as it could be.

And one person wrote to say, “A couple of years ago, I published a historical romance through a POD company. In order to make it a ‘different’ book and republish elsewhere, how much would I have to change the actual story? I know I’d have to change the title, and I will try to have the POD publisher release their rights, but if they don’t…”

First, pull out your contract and see what it says. You may have the right to pull it out of POD circulation. That would solve your problem.

Second, if you have one of those publishing contracts that was apparently written by lawyers from Mars, have your agent or a lawyer look it over. You may be able to negotiate your way out of it.

Third, if you’re hoping to re-sell your book to a regular, royalty-paying publisher, you will have to get out of the POD contract before you pitch it. One publisher isn’t going to offer you a contract if your book is still for sale via another publisher. Changing the title and a percentage of the content is not enough, unfortunately. Once a project is in print, it will usually need to go out of print before it can be republished.

Fourth, if your book is under contract, the terms of that deal are binding until that contract is canceled or superseded. To cancel a contract usually takes both parties to agree. The good news is that many of the older POD companies would readily agree to cancel their agreement once an author received a royalty-paying deal from an established publisher. The bad news is that things have changed, and many publishers are no longer willing to part with assets unless there is a payment made to them. (Lesson to all writers? Be very careful before signing a contract. That’s a legally binding document that will govern all rights to your work for the life of it.)

Would love to hear your stories (both good and bad) about your submissions or POD contracts you’ve faced.

How can I get exposure for my book?

March 18th, 2013 | Conferences, Marketing and Platforms, Proposals, Questions from Beginners, The Business of Writing | 10 Comments

A writer got in touch and asked, “Since it seems like anyone can get a book published today through self-publishers, how do I make sure my book gets the needed exposure?”

As I’ve noted several times on this blog, the key principle for anybody doing marketing of their own book is simple: Figure out where your potential readers are going, then go stand in front of them. If you’re doing a book on lowering cholesterol, research to find out what websites people with high cholesterol are visiting, what blogs they’re reading, what magazines and e-zines they’re checking out, what the most popular sites for information sharing are. That’s the first step. The second is to get yourself involved with those venues. That will get you started on marketing. (And be sure to read Amanda’s Thursday blog posts, which are filled with good, practical ideas to help you move forward in your marketing abilities.) 

Now you have the tools you need to create a plan. You’ve got a list of the places people who are interested in your topic are going online, and you’ve got a list of ways you can try and get involved in those sites (by writing articles, doing reviews, creating an interview, offering a chapter of your book, etc). The next step is to start the hard work of getting your words out there.

On a related note, someone wrote these words: “You have frequently told authors to find out where the potential readers are, then go get in front of them. How can an author find the target audience for his book?”

Research, my friend. It will take time, but start checking out key words and topics. Find other books and sites that cover similar material and check them out. Start doing reviews on Amazon and GoodReads. Get involved with Pinterest and Flickr. Create online bookmarks. Join Facebook and Twitter. Begin researching your topic and you’ll soon discover interesting sites, as well as finding yourself steered toward other places people go. This takes time — there’s no hurry-up formula for getting this information. But the key is to have multiple venues for finding new friends, and see the whole process as “participation,” not just “promotion.” 

Another writer sent in this interesting note: “Is teaching at a writers’ conference a good way to help market my book? I was just asked by a big conference to show up, teach two workshops, critique manuscripts, meet with a bunch of authors in one-on-ones, and help out as needed. It sounded like fun — BUT the invitation noted that I had to pay my own way, pay the conference fee to attend, and pay for my room and board. They’re offering me a stipend that will cover a portion of that expense, but I’d still owe them more than $400, plus my travel. Is that fair?”

I actually wrote to the person privately, to make sure she wasn’t pulling my leg. Sure enough, a writers’ conference sent her a note, inviting her to be on faculty but explaining that she’d actually have to pay hundreds of dollars to participate. Um… you have GOT to be kidding me. I think a writing conference is a great place to network and let everybody know about your new book. But if it costs you $500 and they’re going to wear you out as a faculty member, you might find a more useful venue for your five bills. Yeesh. 

Finally, someone asked me, “Should I seek endorsements before I send my manuscript to a publisher?”

If you can get some great endorsements for your manuscript, by all means do so. The fact that a bestselling author or a recognizable celebrity is saying nice things about your book can’t hurt. But remember that an endorsement has to be by someone recognizable — a celebrity, speaker, author, recognized expert, etc. It can’t be from some friend of yours nobody had heard of, or from your pastor, or your mom. Those types of endorsements scream “AMATEUR,” and make editors roll their eyes. 

[And an editorial note: After posting this, a longtime writing friend wrote me to say, "Please re-think your answer. I'm a bestselling author, and I get inundated with requests to spend time reading and responding to a project that may never get published. And it's possible the editor who is reading the proposal has never heard of me -- an embarrassing situation for the prospective author." My response: Fair enough. I'd say if you are not already relatively good friends with the bestselling author, then asking them to read and endorse your book may be unfair, even unwise. Perhaps you could say something such as, "If contracted, I could reasonably get endorsements from..." But if it's a mentor of yours, or someone you've been involved with for a long time, I'd still say it's worthwhile asking. They can always say no.]

We’re in the midst of catching up on a backlog of questions I thought I could respond to with short answers — so if you’ve got a question you’ve always wanted to ask an agent, sent it along and I”ll try to get to it.

 

Must a novel be completed before an agent will look at it?

February 27th, 2013 | Agents, Current Affairs, Proposals, Questions from Beginners, The Business of Writing, Trends | 7 Comments

Someone wrote to ask, “Must a novel always be 100% finished before an agent will want to take a look at it? Or if you spotted great voice in an unfinished work, would you take a look and offer encouragement?”

If I absolutely love the voice, I might sign an author based on the quality of the writing. That happens on occasion. More often, I will look at a project and offer encouragement to the writer if I like his or her writing voice and think it has potential, but still think it needs to be completed. Right now the market is more or less demanding a novel be completed if a publisher is going to take a risk on a new or newer author. So yes, an agent might very well say he likes your work, but put off a decision to sign you until you complete your novel.

Another asked, “How much of a difference does it make to an agent to hear I’ve been referred by one of their current clients? And how does that compare to a face-to-face with an agent at a conference?”

It always makes a difference to me when one of the authors I already represents sends a talented writer my way. I figure the writers I represent are already my friends — we understand one another, so they’re probably going to send people my way who would likely be a fit. So consider that a good start. That said, it still usually takes a face-to-face for me to really get to know someone. A conference meeting is often too short (sometimes ten minutes), but it’s a start. In both cases, it will need to be followed up by great writing and a long talk or two, where we both get a feel for whether or not we’re a fit for one another.

One writer asked, “How are royalties paid? Why is it the contract says you get 10%, but the author never sees that much?”

The standard hardcover contract pays the author 10% of whatever a book sells for on the first 5000 copies, then it rises to 12.5% on the next 5000 copies, then 15% thereafter. (But I should note the standard CBA contract will pay the author somewhere in the 12-to-18% of net — that is, it pays not on the retail price of the book, but on the amount of money received by the publisher.) The publisher keeps tabs on how many copies are sold, and quarterly or semi-annually pays that amount to the author. For subsidiary projects (that is, the words sold in another format, such as an audio book or an e-book), there will be a separate royalty amount. Sometimes a large company (read: “Wal-Mart”) will purchase a big quantity of books, but to do so they’ll insist on a huge discount. In a case like that, the author will be paid a discounted royalty. That’s why it can be hard to track a book’s exact earnings. I recently had an author on the bestsellers list receive a very disappointing check — the bulk of the sales were done through big box stores like Sam’s Club and Costco, so while the number of books sold was high, the discounts made the royalties lower than expected. Does that adequately answer your question? I can say more about royalties and payouts if you have more questions.

Another writer sent me this: “I sent something out to an agent prematurely. The agent rejected my project, but was nice enough to make suggestions for improving it. Now that I’ve taken her advice to heart, would it be reasonable to re-send to her? How unusual is it for an agent to reconsider an author they’ve already rejected?”

While it’s fairly rare for an agent to want to see a project he or she has already rejected, the situation you’re describing is a type of exception you’ll occasionally find. I wouldn’t make a habit of re-sending rejected proposals, for fear of establishing a bad reputation with agents. But if an agent has offered helpful advice, and you’ve really taken those words and improved your work, it wouldn’t be considered impolite to at least go back and ask if that agent would like to see the better, polished version. But be careful… Make sure it’s REALLY better. Nobody is going to look at it a third time.

This came from an experienced magazine writer: “I’ve quered a few agents who said they liked my writing, but there was no market for memoirs. Is there no market for memoir? Should I try to pitch the book as something else?”

Well, if the agents you’re approaching are saying there’s no market for memoir, then, for them at least, there’s no market for memoir. So you either have to look for other agents (who perhaps have a different perspective), or alter your book. My guess is you’ve written something that YOU see as memoir, but agents see as just a personal story — something that doesn’t have the broad appeal it needs, but is simply a cool story about something that happened to you. That’s the sort of thing I see ALL THE TIME, and there’s no market for it. That type of story fits best as a magazine or e-zine piece. If you want to reshape it into another book, you may want to think about the lessons you’ve learned — how can you turn your story into a self-help book, where you focus on the principles for living more effectively, and use your personal story as backstory to buttress your points. That might hold more appeal. OR you could leave it alone and do it as a magazine article, which will garner you more readers anyway.

And this came from a newer writer: “I’m a finalist in a writing contest. I’m also talking with an agent. If I win and get published, would if be customary for my agent to take 15% of the book?”

I love a question that’s off the beaten path. I don’t know that I’ve ever heard this before, so let me try my hand at it… If you came to me, and already had a publishing deal in hand, I would probably not take 15% of the deal. Since I didn’t help you shape the piece, or help you improve it, or shop it to publishers, it wouldn’t feel right to me to do so. I would probably offer to negotiate the contract for you, and hope to improve it, and perhaps suggest taking half my usual commission. (And, if you think I’m simply posing, I invite you to talk with some of the publishers. I’ve done exactly this in the past, so this isn’t some sort of empty windmill-chasing.) That said, other agents may disagree with me entirely. A good agent is going to help you shape your career, not just land one book deal, so they may feel entirely comfortable participating fully in the deal via a 15% commission. Depends on the individual. Don’t let it be a surprise — ask this question up front, in a non-combative way. No sense letting this create a headache for you later.  

And finally, someone sent this: “I know you’re taking a bunch of questions with short answers, but you haven’t been picking on anybody lately. I know you’re trying to be nice, but… well, what is currently driving you crazy? We’d all like to know.”

I received a proposal today that was addressed to 17 agents. All of our names and emails were in the “to” line. I’ve received at least a dozen of those recently. I’m blaming it on the rampant use of hallucinogenic drugs in this country. I mean, come on… The author is cc’ing his proposal to a bunch of us, then expecting us to take it seriously? Like I’m going to fight other agents to grab this one crappy proposal? All of us had the same response: hit “delete.” That’s the current thing that’s driving my crazy.

Wait… it gets worse. So I read a similar proposal, from someone I’ve heard of but who made the same mistake. I sent the author a note, explaining that cc’ing a proposal to a bunch of agents at once makes it look like Amateur Hour, and that he should study the industry, figure out how to create and pitch a proposal, then approach an agent he feels might be a fit. (Isn’t that how you’d approach any other line of work? Do a bit of research on it, to make sure you didn’t look like a moron?) In other words, I took time out of my day to try and help this guy. And what was his response? To send me a nasty note, complaining about the fact that i was scolding him for not doing it right.

That gets him put into my Black File, of course. What is it about the fact that some people simply can’t admit they don’t know everything? Just assume you’ve screwed up, learn from your mistake, and do it better next time. Don’t get defensive. I’ve pretty much stopped going to a couple popular online writing groups for that reason. I had originally been involved because I thought the participants were there to learn, and after a few decades in this business, I figure I’ve got something to share. But it began to feel like pearls before swine after a while. People want to share their ignorance, then HATE to get corrected when they say something stupid. So I’m just not even reading those any more — I figure if writers want to read the advice of the uninformed, it’s not my job to set them straight. Does that answer your question?

Hey, we’re trying to tackle a bunch of topics this month — what have you always wanted to ask a literary agent?

Can I re-submit to an agent who turned me down?

November 29th, 2012 | Agents, Proposals, Questions from Beginners | 13 Comments

Several questions have come in lately regarding relationships with agents…

One person asked, “Is it okay to take a proposal that you previously submitted to an agent, rework it to resolve the problems, then resubmit to them, explaining that you took their advice to heart and made the changes they suggested?

It depends on the agent and the situation. Here’s how I approach it… If I see potential in your writing, but I’m not crazy about the particular proposal I’m looking at, I may say to you, “This has potential, but it also has problems. Here’s what I’d suggest you do in order to improve it. Try this, this, and this. Then you’re welcome to send it back to me for another look.” I don’t do that often, but occasionally I’ll see talent in a writer and that causes me to want to work with them a bit more. Other times I’ll just say to an author, “You have talent, but this story isn’t working. Why don’t you write something else, then resubmit.” (I do this even less frequently.) If an agent invites an author to resubmit, that means the agent sees something they like in the author’s work — so by all means follow up, do the reshaping, and resubmit.

The same person wrote this: “I had an agent send me a letter, but he didn’t really decline my project. He just said it’s not a fit for his agency. What does that mean? Should I reshape it and try again?”

It means he’s declining the chance to represent you. I receive hundreds of proposals. Sometimes it’s clear the author just isn’t ready. The writing is weak or the story is bad. In those cases, I just decline. I’ll usually say we’re declining without giving a reason. Why? Because it’s not my job to fix all the bad writers in the world. Unless they’re paying me to do an edit, I don’t feel a need to offer a lot of input. But keep in mind that sometimes I’ll tell an author I’m not a fit for a particular project. For me, that means exactly what it says: I don’t know what to do with your project. If you come to me with a book that I have no idea how to sell, it doesn’t matter if I like the idea — if I can’t sell it, it’s no good to me. So I’ll just say, “This isn’t a fit.” Maybe I’ll encourage you to keep searching, or maybe I really have no idea what to do and can’t answer any questions for you.

Different agents decline things different ways, so I suppose this could also be a weasley way of simply declining you. There used to be an agent blogger called “Miss Snark,” who would look at proposals online, and did a wonderful job of telling bad writers to go to hell. It was her way of saying, “Look, there are a million people trying to write books. I can only represent a hundred of them. Do the math.” So if I say to someone, “This probably isn’t right for me,” then take my word for it — it probably isn’t right. I’m not the guy for it. You don’t want me selling it. Trying to fix it and send it back to me won’t help me become the guy for it. Just move on to another agent.

And someone wrote and asked, “What does an agent want to see in a novel proposal — a full manuscript? Or a synopsis and overview?

Initially, I just want a query that gives me the basic story and reveals your writing ability. If I like it, I’ll ask to see sample chapters. If I like those, I’ll ask to read the whole schlamozzle. It’s become almost impossible to sell a first-time novelist without a completed manuscript.

Another wants to know, “What is the best way to meet agents? (I don’t live in the US.) And are agents and publishers looking for sci-fi novels these days?”

If you don’t live in the States, you’re going to have a hard time meeting an agent. You may want to invest in a visit, and perhaps attend a writing conference where you can be face to face with an agent. It’s always nice to meet your agent face to face, though I’ll admit I represent a few authors I’ve never met. But getting connected, getting to know one another, makes for a better long-term relationship. However, I’ll give you a secret: If you really want to catch an agent, the best thing you can do is to become a great writer. It’s true. Work and rework your manuscript. Hone your craft. Become great, then all you’ll have to do is send in your samples and agents will fight to sign you. Honest. There are few great writers, and I’m not sure I know any great writers who aren’t represented or published. Become a great writer and you’ll get published.

As for your sci-fi novel question (usually referred to as “speculative” these days), I’d say that, like always, the response is mixed. There’s a hardcore speculative readership with a small number of publishers. It’s probably grown in recent years, but it’s divided into new categories recently. (Are all the vampire  and endtimes novel speculative? Are all the science novels we’ve seen lately sci-fi?) If you’ll check my business website you’ll see that I don’t personally deal with much speculative fiction. It’s not my thing — I don’t read much of it, so I don’t sell much of it. But other agents who work with me handle it, so it’s best to run it by them. And remember, you don’t want to be chasing the market, you want to be setting the market. So write a great novel, and no matter what the category is, somebody will be interested in publishing it.

Got a question about publishing or writing? Send it along and I’ll do my best not to screw up the answer.

Career Planning in the Wild, Wild West

November 19th, 2012 | Agents, Career, Conferences, Proposals, Publishing, Self-Publishing, Trends | 22 Comments

 

While on an agent’s panel at ACFW in September, I sat next to Lee Hough, one of the smartest and hardest working agents in the business. While we all fielded the typical questions we get as panelists, someone asked a question about the current state of affairs in publishing, and how agents are faring.

 I tend to take a positive, entrepreneurial, and philosophical approach when answering questions about the challenges of publishing.

Lee, however, hit the mark when he said “It’s like the wild, wild west out there right now.” His summation about the new landscape of publishing has really stuck with me. In fact, it’s a new constant on the landscape of my daily work life these days — right alongside MacGregor Literary’s long-standing company philosophy that “good is always better than fast.”

As positive as I try to remain, I’ll admit, it’s felt exceptionally difficult to place books and find homes for authors these past few months. Even with the successes I’ve enjoyed this year in spite of it all, it feels like I’m on more uneven ground than ever. And I know agents aren’t the only ones who feel this way.

Marketers are constantly scrambling to orient themselves to what it takes to get readers to buy in a noisy online environment. Sales teams are faced with succeeding in spite of the literal crumbling of their brick & mortar customer base. Publicists are being asked to do more with less. Editors are overworked. Authors are no longer just invited by publishers to help market their books, but are expected to do so. In fact more and more, the strength of an author’s proposal is weighed as much for the type and number of readers they bring to the table as it is for the quality of their writing. Maybe more.

Top that off with the consideration that authors are not only competing with other authors for shelf space, but with the reality that booklovers are so easily lured away from the rewards of leisure reading by endorphin fixes that pummeling pigs with birds, or outrunning evil demon monkeys can deliver far more instantly.

If I think about it too hard, it can start to feel fruitless to spend time and energy building a serious novelist’s career in a time when e-books have flooded the market and caused so much confusion over what is good and what resembles cow dung. But, I have faith in my ability to help sort out the good from the bad for publishers and authors, and I figure that’s worth something. A lot, actually.

Still, I’m sure I’m not the only agent who feels like it’s us in the hot seat these days. We’re constantly having to urge our authors who want to go the traditional publishing route to be patient and wait for the right timing. It’s not always easy to encourage authors to continue to wait for decisions from acquisition boards – decisions that seem to be taking so much longer than ever – when the seemingly instant brass ring of self-publishing is flashing in the corner of our collective eye.

E-publishers have an edge, of course, when it comes to delivering content at rapid speed. But I believe it’s the new frontier for them as well. In the end – finding readers and making the grade still comes down to effective marketing, word of mouth, and content.

The good news on this front is that where we’ve tended to take an either/or approach, I do think the two are starting to merge. I’m excited to be talking with publishers about how authors can do both successfully. We’re talking more and more about how market savvy, and marketing savvy, authors can help publishers lead the way.

While I continue to take the long view and keep my eye on the horizon, as we always try to do here at MacGregor Literary, I’ll admit, Lee’s perspective gave me a huge pick-me-up when I needed it, and actually has me riding a little higher in the saddle these days.

Go ahead. Call me an optimist. (Or, I suppose you could call me a cowgirl. Wouldn’t hurt my feelings — I’ve got a hand tooled leather belt with my name on it, a silver buckle, pointy black boots, and everything.)

I’m excited about authors who are in this for the long haul and are willing to ride on rough ground. This new territory – Lee’s “wild, wild west” is most definitely not for the faint of heart – and, honestly, that suits me just fine.

The good and the bad…

June 30th, 2012 | Proposals | 14 Comments

The good news: I just saw my first copy of Rob Eager’s SELL YOUR BOOK LIKE WILDFIRE. It’s great. Rob runs Wildfire Marketing, and he’s got very helpful things to say to writers trying to build a brand and increase book sales. We’ve had him guest blog for us in the past, and it’s exciting to see him create something an author can actually pick up and use. Check it out at: http://tinyurl.com/7cn7bao

The bad news: After just blogging about the worst query I ever received, I got a doozy this week. First, there was a letter that said, “Paying scant attention to your ironclad rules regarding submissions those are the reasons why I’m sending you the completed book with the pretty cover.” So, in addition to that sentence barely making sense, he basically wants to say, “I don’t know you, but thought you’d be impressed if I blew off your guidelines.” As you can imagine, I’m impressed already.

But wait, it gets better. The letter ends with the words, “Uncle Neal is quite angry with me — wants to ship me out of the country. A friend has promised to forward any messages directly to you in the event this should happen.” Um… what? I had no idea what he was saying. But not to worry, the next day I received an envelope from him, with a barely legible note in felt pen that said, “Help, I’m ina Korean rererehabilitation camp you tube. See youself.” (Trust me — that’s what it said.) It was written on a paper airplane. None of it made a lick of sense, particularly when nothing in his query said anything about Korea (though it did promise “a NAKED gypsy girl”). I eventually figured out the author was trying to be cute. He just ended up looking amateurish. Or crazy. Or both.

THEN the book came. “Amateurish” doesn’t even begin to cover this one. Any self-respecting amateur would roll his eyes and hide this one in disgust. The cover was laugh-out-loud bad, The spine was too big for the page block, so it lapped over onto the front and back covers. Best of all, the trim lines weren’t square, so all the text was at an angle. The writing was, charitably put, on a par with that of a slow fifth grader. In fact, the whole thing felt like it HAD been put together as a class project by a group of fifth grade boys, possibly after sniffing too much glue. Without question the WORST project I’ve had sent to me in years.

So my apologies to the Two Witnesses of Revelation, who formerly held the rank of “Worst Query in History.” They may have been crazy, but at least I could figure out what they were doing. This one? No idea. The wacky letters, the inscrutable jokes, the awful book (crooked pages and all) went right to the recycling bin.

And they say the fun has gone out of publishing…

What’s the worst query you ever received?

June 29th, 2012 | Proposals | 17 Comments

Denise wrote to ask me, “What’s the worst query you ever received?”

This one is easy. Every agent has had bad queries — I’ve seen them written in crayon, printed in block letters on the back of an old envelope, and created by people who barely spoke English. I’ve had queries arrive that rhymed, that threatened, and that were wrapped in women’s underwear. (All true stories.) And all of us have pet peeves — I happen to hate it when an author uses a query letter to sing his or her own praises: “This life-changing book will make you laugh, make you cry, make you quit your job and move to Toledo so you worship at my feet.” Fer crine out loud — let somebody else sing your praises.

The same holds true for competitive analyses in which the author basically bashes everybody else’s book on the topic. Nothing will make you look more like a self-absorbed jerk than to suggest “John Grisham got it wrong but I’m doing it right.” I once had a guy send me a proposal for his fantasy novel, and his two comparable titles were the works of C.S. Lewis and JRR Tolkein. When I suggested to him that he may want to dial back those references a bit, he wrote back to say, “Actually, my work is better than either of them, but they were the only authors who came close.” I think I pulled a muscle with the eye roll after reading that one. 

However, the worst query letter I ever received was from some prophecy nutjob in the Midwest. He claimed (and I swear I’m not making this up) that he and his son were “the two prophets foretold in the Book of Revelation.” He called himself “the tool of the Almighty,” and informed me that I needed to send him “a contract and a sizable check.” The best part: he warned that if I did not do so, I was incurring God’s wrath, and went on to say I could expect “severe weather patterns” and that God was “going to kick [my] ass.” Really.

Needless to say, I immediately leaped into action by telling him what a fabulous idea he had, and suggesting he write to fellow agent Steve Laube.