Archive for June, 2012

The good and the bad…

June 30th, 2012 | Proposals | 14 Comments

The good news: I just saw my first copy of Rob Eager’s SELL YOUR BOOK LIKE WILDFIRE. It’s great. Rob runs Wildfire Marketing, and he’s got very helpful things to say to writers trying to build a brand and increase book sales. We’ve had him guest blog for us in the past, and it’s exciting to see him create something an author can actually pick up and use. Check it out at: http://tinyurl.com/7cn7bao

The bad news: After just blogging about the worst query I ever received, I got a doozy this week. First, there was a letter that said, “Paying scant attention to your ironclad rules regarding submissions those are the reasons why I’m sending you the completed book with the pretty cover.” So, in addition to that sentence barely making sense, he basically wants to say, “I don’t know you, but thought you’d be impressed if I blew off your guidelines.” As you can imagine, I’m impressed already.

But wait, it gets better. The letter ends with the words, “Uncle Neal is quite angry with me — wants to ship me out of the country. A friend has promised to forward any messages directly to you in the event this should happen.” Um… what? I had no idea what he was saying. But not to worry, the next day I received an envelope from him, with a barely legible note in felt pen that said, “Help, I’m ina Korean rererehabilitation camp you tube. See youself.” (Trust me — that’s what it said.) It was written on a paper airplane. None of it made a lick of sense, particularly when nothing in his query said anything about Korea (though it did promise “a NAKED gypsy girl”). I eventually figured out the author was trying to be cute. He just ended up looking amateurish. Or crazy. Or both.

THEN the book came. “Amateurish” doesn’t even begin to cover this one. Any self-respecting amateur would roll his eyes and hide this one in disgust. The cover was laugh-out-loud bad, The spine was too big for the page block, so it lapped over onto the front and back covers. Best of all, the trim lines weren’t square, so all the text was at an angle. The writing was, charitably put, on a par with that of a slow fifth grader. In fact, the whole thing felt like it HAD been put together as a class project by a group of fifth grade boys, possibly after sniffing too much glue. Without question the WORST project I’ve had sent to me in years.

So my apologies to the Two Witnesses of Revelation, who formerly held the rank of “Worst Query in History.” They may have been crazy, but at least I could figure out what they were doing. This one? No idea. The wacky letters, the inscrutable jokes, the awful book (crooked pages and all) went right to the recycling bin.

And they say the fun has gone out of publishing…

What’s the worst query you ever received?

June 29th, 2012 | Proposals | 17 Comments

Denise wrote to ask me, “What’s the worst query you ever received?”

This one is easy. Every agent has had bad queries — I’ve seen them written in crayon, printed in block letters on the back of an old envelope, and created by people who barely spoke English. I’ve had queries arrive that rhymed, that threatened, and that were wrapped in women’s underwear. (All true stories.) And all of us have pet peeves — I happen to hate it when an author uses a query letter to sing his or her own praises: “This life-changing book will make you laugh, make you cry, make you quit your job and move to Toledo so you worship at my feet.” Fer crine out loud — let somebody else sing your praises.

The same holds true for competitive analyses in which the author basically bashes everybody else’s book on the topic. Nothing will make you look more like a self-absorbed jerk than to suggest “John Grisham got it wrong but I’m doing it right.” I once had a guy send me a proposal for his fantasy novel, and his two comparable titles were the works of C.S. Lewis and JRR Tolkein. When I suggested to him that he may want to dial back those references a bit, he wrote back to say, “Actually, my work is better than either of them, but they were the only authors who came close.” I think I pulled a muscle with the eye roll after reading that one. 

However, the worst query letter I ever received was from some prophecy nutjob in the Midwest. He claimed (and I swear I’m not making this up) that he and his son were “the two prophets foretold in the Book of Revelation.” He called himself “the tool of the Almighty,” and informed me that I needed to send him “a contract and a sizable check.” The best part: he warned that if I did not do so, I was incurring God’s wrath, and went on to say I could expect “severe weather patterns” and that God was “going to kick [my] ass.” Really.

Needless to say, I immediately leaped into action by telling him what a fabulous idea he had, and suggesting he write to fellow agent Steve Laube. 

Thursdays with Amanda: Why Unpublished Authors Need Websites

June 28th, 2012 | Marketing and Platforms | 20 Comments

Amanda Luedeke Literary AgentAmanda Luedeke is a literary agent with MacGregor Literary. Every Thursday, she posts about growing your author platform. You can follow her on Twitter @amandaluedeke or join her Facebook group to stay current with her wheelings and dealings as an agent.

This week (and next week, too), we’re going to talk about websites. We received this great question that got the ball rolling: “I would love to hear why you think an author should have a web site. What can the web tell you that the back of the book hasn’t already said?” 

It’s pretty obvious why published authors need websites…in an age when celebrities are more accessible than ever through Twitter, Facebook and YouTube, authors need to follow suit. I mean if I can Tweet my favorite actor or band and get a response, I should be able to interact with my favorite mid-list author, right?

But what about the unpublished author? What value does having a website provide if it can’t showcase a published work? Let’s look at the business-related effects of having a website as well as the platform-related ones.

Why having a website as a published author makes sense from a business perspective:

  1. It tells potential agents and editors that you’re serious about your career. Believe it or not, some authors aren’t looking to make a career out of writing. Sure, they may be very serious about getting the one book they’ve written published, but after that, they’re done. They don’t have any more stories in them. Having a website tells industry professionals that you’re in this for the long haul, and you’re willing to invest some money to make it happen.
  2. It tells potential agents and editors that you aren’t afraid of using the web to promote yourself. Most authors don’t know how to navigate social media. Having a website dispels those fears for agents and editors when considering your project. Even though most authors have someone else build or maintain their site, it still tells us that you’re willing to find the right help to develop an online presence.
  3. It gives potential agents/editors an avenue through which they can learn more about who you are. Query letters can be a bit impersonal. But a website with a full “About the Author” section, a blog, photos, etc. gives agents like me an opportunity to do some snooping without committing to the relationship. In this business, we work with people we like. And if your website is able to give us warm, fuzzy feelings about you as a person, you’re more likely to make it through. I’ve had editors contact me after a conference, wondering about so-and-so unpublished author. They met the author at the conference, got a good impression, and then found themselves snooping around the author’s website. They contact me to see if I’m either working with the unpublished author or am aware of them. When I’m able to say “yes, I work with them” the editor has always asked me to include them on the submission list when the project is ready to go. Pretty cool, right?

Why having a website as a published author makes sense from a platform perspective:

We’ve spent the last few months looking at what both published AND unpublished authors can be doing to build a platform. The website, though, is the most crucial component because it brings everything together.

Let’s say to get started, you’re most comfortable using Facebook. So, you develop your Facebook page and start getting “likes.” You utilize its Photos and Notes features and are consistent about posting to it. Eventually, you realize you can handle more. So, you venture into Twitter. After that, you launch a YouTube channel and then a blog. Eventually, you have many different social media channels going at once and you realize you need to link them all together.

Enter, the website.

A great website will give users a one-stop place to go where they can decide how they want to follow you. Do they want to subscribe to your blog? Follow you on Twitter? Be notified through email?

A great website will have the author’s blog, Twitter and maybe even their Facebook all streaming directly to the home page (or therabouts). This increases the likelihood that a user who happens to be dropping by for a quick check-in, will be encouraged to interact with you by leaving a comment or reTweeting you.

A great website will also become your go-to reference when people ask where they can find you online. Instead of choosing to either tell them about Facebook or Twitter or your blog, you simply direct them to your site. From there, the user can choose where they want to go and how they want to interact with you.

OK, so how does an upublished author provide content for a website when there isn’t a book they can feature?

We’ll talk about that next week.

For now, I want to hear from you published authors…did you have a website before you were published?

And what about you unpublished authors…do you currently have a website? Do you feel it adds a level of professionalism or are you worried it’s a waste?

What is the agent looking for?

June 26th, 2012 | Proposals | 3 Comments

Mary wrote to ask, “What are you looking for in a query?”

Every time I open a query letter, I’m hoping to see something I fall in love with. I want to see a great idea, supported by great writing, from an author with a great platform. I want to read an idea that makes me go, “Fabulous! Why didn’t I think of that?!” An author platform that shrieks, “I can help support this book!” Writing that hooks me from the first line. It’s rare, but it happens.

The one thing that makes sit up and take notice is great voice. If an author sounds unique and has personality on the page, I tend to pay close attention. I’m a sucker for great voice, and it’s the one thing we rarely see. Much of what we see isn’t bad, so much as it’s the same as everything else. It sounds the same, it reads the same, and it could have been written by anybody. Great voice in writing always grabs me.

On the flip side, the thing that makes me immediately plop the query into my “reject” pile is seeing the same old thing — something that’s trying to ride the coattails of a project that’s already been done in a big way. (Examples include, “I was thinking we could turn the Book of Revelation into a novel” and “What about a book on making your life more purpose driven?” I’ve seen them both. Recently.)

 

Should you make your novel available for free?

June 26th, 2012 | Proposals | 8 Comments

Martin wrote a note and asked, “How much of your novel should you post on the internet before you have an agent or publisher? I posted three chapters, and it has proven to be so popular that I now have readers writing to me and begging me to post more of the story. My fear is that I don’t want to give it away, but by the time I wait for a traditional publisher, my readers will be gone.”

Interesting scenario, Martin, and you’re asking questions about something that has changed considerably in the past year or two. I used to rarely encourage an author to post his or her chapters on a website outside of a promotional campaign for a book’s release, since it seemed like there was no way for the author to win. I mean, you might garner some attention from an agent, but it would seem like you’d be more apt to get some of the know-nothing, fly-by-night types to contact you. And as for readership, you’ve hit the problem dead on — you might gain readers, but will they stick around long enough to buy the book? That used to be doubtful — from the time you turn in a completed manuscript, you’re looking at a year’s wait before there are ink-and-paper copies on store shelves.

BUT over the past couple of years that has changed. We now have seen numerous authors post a few chapters to get readers hooked, then later sell them for the entire book. Sometimes that plan has worked; sometimes it hasn’t. The alternative has been to post the entire book on line, sell it, and use it to build a readership. Then you try to steer faithful readers to purchase your other releases (so you capture the names and emails of readers, you get in touch with them, etc).

Of course, over the past few years we’ve seen a bunch of writers turn their blogs into books, and there has been the explosion of self-published novels (some great; some lousy), so suddenly the process has changed. With that in mind, I’d say the answer is to ask yourself what the purpose of posting your book is. If it’s to get the attention of an agent, it may not be that helpful, since it requires agents to go trolling (and most already have plenty of manuscripts to wade through). If the purpose is to get the attention of the publisher, it may or may not work, but will be best if there is also clear communication with editors, to make sure they are looking. If the purpose is to gain readers, I think we’ve pretty well accepted the fact that posting words is a great way to find readers – the key is to get it noticed somehow, so you’ve got to figure out where those readers are and get in front of them.

All of this sounds more complex than ever – and it probably is. I’m going to answer more questions about queries and proposals, but I’d like to know what you think is working in terms of building a readership. What have you tried that succeeded? 

Should a writer wait for better times?

June 23rd, 2012 | Proposals | 4 Comments

Lisa wrote to ask this: “With today’s publishing economy taking a downturn, would you recommend writers, especially new writers, wait for better times to approach you with a proposal?”

I am SO tempted to say, “No, I recommend they call another agent.” But I won’t because people keep accusing me of being snarky.

Um… Lisa, for all the talk of the national debt and the mortgage crisis and government bailouts ruining our economy over the past few years, people still seem to be buying books. In fact, for all the gloom expressed about publishing, there were more new books offered the last couple of years than ever before. And there are more readers in the world than ever before. So sure, I think some publishers are a bit scared (everybody has been retrenching and rethinking the business), and most are reviewing their practices to see how to reshape things in the light of ebooks and free content on the web. But I can guarantee you every publisher is looking for a GREAT idea, expressed through GREAT writing, by an author with a GREAT platform.

Sop if you have all of those pieces in place, don’t wait. If you don’t have all those pieces… well, you probably aren’t ready anyway. But if you have a solid manuscript, and you’ve worked to make it as strong as possible, and you can demonstrate a way to help promote your book to your potential readers, then you should start approaching editors and agents. Don’t wait for the economy to get better. That may or may not happen (does anyone think Obama understands sound fiscal policy? does anyone think Romney has the answer?). But here’s what WILL happen: publishers will acquire, edit, produce, market, and sell a boatload of new books.

Thursdays with Amanda: Author Book Trailers (a continuation)

June 21st, 2012 | Marketing and Platforms | 15 Comments

Amanda Luedeke Literary AgentAmanda Luedeke is a literary agent with MacGregor Literary. Every Thursday, she posts about growing your author platform. You can follow her on Twitter @amandaluedeke or join her Facebook group to stay current with her wheelings and dealings as an agent.

After the last blog post on using video as an author, I received some questions from a reader. Figured it would be more helpful to answer them on the blog than through email. (If you have a question on any of the platform topics we’ve discussed, feel free to email me.)

In your opinion, are book trailers effective? Like any online marketing tool, book trailers are as effective as you want them to be. Left to their own devices, they won’t receive many views (unless they become viral hits). But paired with an aggressive promotional plan, they can reach new readers in ways that blog posts, Tweets, and message board threads cannot.

I’ve encouraged a few of my authors to not think of their book trailer as a sales tool…but instead as a method of generating buzz and discussion around their book.

Book trailers can be expensive, with rates starting at around $500. Should we plan on that as a necessary expense? No, they aren’t necessary. No one is going to make you have a trailer (unless you promised in your proposal that you’d have one). If a publishing house really wants one, they may even put it together for you. A good rule of thumb is to think of your readership. If you write fiction for young adults, then yes, a book trailer may be a worthwhile investment. If you write historical romance, then not so much. Think about your audience before taking the book trailer plunge.

I’ve never looked at one to see if I want to buy a book.  Are they put in your website, on Amazon page for your book?  Or are they simply on YouTube and you put a link to it on your emails and marketing materials? The videos live on YouTube or Vimeo or a similar video uploading/sharing site that is easy to access. You then link to them or embed them on your site, blog posts, comments, Amazon pages, Goodreads page, etc. Of course you could and should get more creative than that…people won’t watch a video they don’t know exists. Point them to it, though, and they’ll watch.

One method that I have yet to see a YA author do effectively, is targeting churches, schools, extracurricular clubs and the like with your video. For example, if you write Christian young adult fiction…can you imagine the potential awesomeness if you sent your trailer out to 100 youth pastors and asked them to show it during youth group? That’s the type of “stand in front of your audience” promotion that could work.

Any thoughts on book trailers? Too scary to tackle? Too expensive? Too hard to do right?

 

 

An interview with novelist Les Edgerton, plus…

June 21st, 2012 | Author News, Deals, Current Affairs, Deep Thoughts | 3 Comments

Crime writer Les Edgerton, author of Just Like That and The Bitch, offers some good writing… have a look:

Read it and hear what he has to say. You will not agree with everything Les offers (and you may get offended at some of it), but the man can write, and is a student of words. Good stuff here for writers.

And if you’d like to learn more from the man, he’s teaching online workshops next week — find out about it here: http://stonehouseink.net/creating-great-novel-beginnings-3-classes-with-les-edgerton/

Oh… and if you type in the secret code SHUfriends (yes, it’s case sensitive), you’ll get 50% off each class. The benefits of reading my blog!

By the way, I keep getting questions about HarperCollins’ new “360″ publishing program (which aims to release two new ebooks EVERY WEEK — yow). You can read the details here: http://lunch.publishersmarketplace.com/2012/06/harpercollins-launches-360-a-global-publishing-program-for-authors/

In a stunningly bad move, the Department of Justice has decided monopolies are now good (at least when it comes to publishing): http://lunch.publishersmarketplace.com/2012/05/apple-denies-justices-pricing-conspiracy-charges-says-the-government-sides-with-monopoly/

If you’re interested, here’s what the Association of Author Representatives had to say to the DOJ: http://lunch.publishersmarketplace.com/wp-content/uploads/2012/05/2735_001.pdf

And Cory Doctorow had some good insights into the role of publishers in his latest Publishers Weekly column, which you’ll find here: http://craphound.com/?p=4028

Now don’t you feel up to date?

Lisa McKay talks about her memoir…

June 19th, 2012 | Current Affairs, Publishing | 10 Comments

In a memoir that reviewers have called a “modern-day fairytale”, a single thirty-something receives an email from a distant stranger proposing they date. As they get to know one another entirely via email they must confront troubling questions about purpose, passion, and what it really means to commit to a person or a place.

Love At The Speed Of Email is the story of an old-fashioned courtship made possible by modern technology:

Lisa looks as if she has it made. She has turned her nomadic childhood and forensic psychology training into a successful career as a stress management trainer for humanitarian aid workers. She lives in Los Angeles, travels the world, and her first novel has just been published to some acclaim. But as she turns 31, Lisa realizes that she is still single, constantly on airplanes, and increasingly wondering where home is and what it really means to commit to a person, place, or career. When an intriguing stranger living on the other side of the world emails her out of the blue, she must decide whether she will risk trying to answer those questions. Her decision will change her life.

I sat down with the author, Lisa McKay, to chat recently.

Chip: Your first book, my hands came away redwas a novel. Why did you choose to write a memoir this time around?

Lisa: I didn’t intend for this second book to be a memoir. In fact, I was working on a novel on human trafficking when my husband, Mike, and I became engaged. But as we began to plan our wedding I found it increasingly difficult to flip in and out of such vastly different worlds – the happiness of the one I was living in and the harshness of the one I was trying to write about.

After months of trying to force myself to persevere with the trafficking novel, one day I stopped long enough to ask myself what I really wanted to be writing about. The answer to that question wasn’t trafficking. It was exploring the idea of home.

I’d spent my childhood living in countries as diverse as Bangladesh and Zimbabwe. I carried Australian and Canadian passports. I was living in Los Angeles working for a non-profit organization that provided psychological support to humanitarian workers worldwide. I was hopelessly confused as to where home was. Perhaps, I thought, I could write my way towards clarity. That’s when I started working on the memoir.

Chip: Tell me about the process of moving your life from the real world onto the printed page. What did you enjoy? What did you hate?

Lisa: Some of the things I loved most about writing the memoir were inextricably bound up with some of the things that I hated.

I loved that writing the book helped me relive so many good moments and funny conversations. Writing about these things helped me pin down and cement a lot of happy memories. Conversely, however, I didn’t enjoy reliving and dissecting some parts of my own story that I’m not proud of.

I loved the fact that writing the memoir really made me think. During the process of writing this book I learned things about myself – about my actions and reactions, about my approach to commitment, and about how I conceptualize home.

But sometimes I also hated the fact that writing this memoir made me think so deeply. It took me more than three years and three very different drafts to write this book. There were many times when I looked at something I’d written and knew that I wasn’t quite there, but I had no real idea yet of how to take it to the next level. I would try to reframe that feeling for myself as “a season of growth and possibility” but what it usually felt like was “a season of being stuck and frustrated”.

Chip: What’s the hardest part of taking your relationship, analyzing it, and putting it into a book for all to read? 

Lisa: The hardest part of writing about my relationship with the man who is now my husband was figuring out what to leave out. We had written each other 90,000 words worth of letters before we ever met, and that was just the start of the raw material I had to work withl 

Writing about my previous relationships was harder. One chapter, in particular, I must have rewritten a dozen times. I went over that story over and over again, trying to pin down what had happened during that time and, in particular, my own contribution to the unhealthy dynamics of that long distance relationship.

Chip: How did your friends and family feel about appearing in your book?

Lisa: So far everyone seems to have taken it well. I only changed two characters names – everyone else appeared under their own name – so before I finalized the manuscript I did send it to almost everyone who has a significant “speaking” role with a list of page numbers where they appeared and a request to let me know if they had any questions or concerns. I didn’t give them veto power, but I did want them to see what I’d written and to hear their thoughts.

Funnily enough, a couple of my family members were a bit concerned about how other family members might feel about their portrayal, but no one was concerned with how they came across. In fact, the person I was most worried might be hurt thanked me for portraying them in such a good light.

The trickiest part of navigating this wasn’t with family; it was with friends and previous boyfriends. However contacting previous love interests to let them know what I’d written about them before I made it public actually proved to be a healing exercise for me. (You can read a whole post on this topic here). 

Chip: You’ve chosen to self-publish your book — what sort of hopes do you have for it with the reading public? 

I had a great experience publishing my first book with a traditional publisher and I’m excited to explore this new frontier of self-publishing. Technology is changing publishing so rapidly – I find it amazing that I can publish this book and undertake a (virtual) book tour without leaving Northern Laos!!

As for my hopes … I have several. Starting grand: I hope that everyone who reads it loves it and that it sells a million copies.

More modestly (and much more sensibly) I hope that it entertains and I hope that it makes people think. I would love to see this book find its way to people who will enjoy a good love story or who are grappling with questions about home, commitment, or long distance relationships.

More modestly still, I hope to sell enough copies to break even on this project. I’d like to earn a living from writing someday and this particular publishing adventure is all part of the process. 

Chip: Great! Thanks for taking some time to chat with us, Lisa. Best of luck with the book.

Lisa: Thanks for having me! You can pick up a copy of Love At The Speed Of Email on Amazon and elsewhere (a portion of my profits will be going to support charities here in Laos) or drop by my blog and say hello. I’d love to hear from you.

 


Chip is teaching at a small conference

June 18th, 2012 | Uncategorized | 3 Comments

Hey, if you’re in the San Francisco area, Chip is teaching at the “Write to Inspire” conference in Elk Grove, California, on Friday night and Saturday, July 20-21. For more information, go to  http://inspirewriters.com/?page_id=3460

The focus of the conference is “creating the perfect book proposal,” and he is teaching with New York Times bestselling writer Susy Flory, writer for Thunder Dog. The cost is $99. Happy to have you join us!